Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0137142536 (pbk., international ed.)
- 9780137142538 (pbk., international ed.)
- 658.8 SOL
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Standard Loan | Moylish Library Main Collection | 658.8 SOL (Browse shelf(Opens below)) | 1 | Available | 39002100473868 |
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658.8 SMI Great answers to tough marketing questions / | 658.8 SOL Marketing : real people, real choices / | 658.8 SOL Marketing : real people, real choices / | 658.8 SOL Marketing : real people, real choices / | 658.8 SOL Marketing : real people, real decisions / | 658.8 STA Fundamentals of marketing / | 658.8 STO Marketing a case study approach D.R. Stokes |
Enhanced descriptions from Syndetics:
Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.
"Pearson international edition"--Cover.
Previous ed.: 2008.
Includes folded 'tear-out template' which comprises study plan and world map.
Includes bibliographical references and index.
Introducing marketing from a real-world, practical perspective, this text lets students see how people just like them are actually doing real marketing. Case studies focus on companies where the answers are not clear-cut.
Table of contents provided by Syndetics
- Preface
- Part 1 MAking Marketing Value Decisions
- Chapter 1 Welcome to the World Of Marketing: Createand Deliver Value
- Chapter 2 Strategic Market Planning: Capture the Big Picture
- Chapter 3 Thriving in the Marketing Environment: The World Is Flat
- Part 2 Understand Consumers' Value Needs
- Chapter 4 Marketing Research: Gather, Analyze, and Use Information
- Chapter 5 Consumer Behavior: How and Why We Buy
- Chapter 6 Business-To-Business Markets: How and Why Organizations Buy
- Chapter 7 Sharpening the Focus: Target Marketing Strategies and Cus-tomer Relationship Management
- Part 3 Create the Value Proposition
- Chapter 8 Create the Product
- Chapter 9 Manage the Product
- Chapter 10 Services and Other Intangibles: Marketing the Product That Isn't There
- Chapter 11 Pricing the Product
- Part 4 Communicate the Value Proposition
- Chapter 12 Catch the Buzz: Promotional Strategy and Integrated Marketing Communication
- Chapter 13 Advertising, Sales Promotion, and Public Relations
- Chapter 14 Personal Selling, Sales Management, and Direct Marketing
- Part 5 Deliver the Value Proposition
- Chapter 15 Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics
- Chapter 16 Retailing: Bricks and Clicks
- Appendix A Sample Marketing Plan: The S&S Smoothie Company
- Appendix B Marketing Math
- Notes
- Glossary
- Photo Credits
- Index