Marketing Plans [electronic book] : How to Prepare Them, How to Use Them.

Enhanced descriptions from Syndetics:

In this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained.

Table of contents provided by Syndetics

• Understanding the marketing process
• The marketing planning process: the main steps
• The marketing planning process: removing the myths
• Completing the marketing audit: the customer and market audit
• Completing the marketing audit: the product audit
• Setting marketing objectives and strategies
• The communication plan: the advertising and sales promotion plans
• The communication plan: the sales plan
• The pricing plan
• Marketing information, forecasting and organizing for marketing planning
• Implementation issues in marketing planning
• A step-by-step marketing planning system