Principles of strategic management / Tony Morden.
Material type:
TextSeries: Innovative business textbooksPublication details: Aldershot : Ashgate, 2007.Edition: 3rd edDescription: ix, [1], 627 p. : illISBN: - 9780754644743
- 658.4012 MOR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.4012 MOR (Browse shelf(Opens below)) | 1 | Available | 39002100450072 |
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| 658.4012 MCK The strategy book / | 658.4012 MIN Strategy bites back : it is a lot more, and less, than you ever imagined-- / | 658.4012 MIN The strategy process : concepts, contexts, cases / | 658.4012 MOR Principles of strategic management / | 658.4012 MUR Achieving business value from technology : a practical guide for today\'s executive / | 658.4012 OBR Supporting strategy : frameworks, methods and models / | 658.4012 POR On competition / |
Enhanced descriptions from Syndetics:
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Introduction and book plan
- The strategic management concept
- Part 1 Concepts and Techniques of Strategic Analysis
- Corporate appraisal
- Financial appraisal
- Sources of competitive or comparative advantage, resource management, capability, value generation, and critical success factors
- Competitive analysis
- Environmental analysis
- Part 2 Business Planning, Risk Assessment, Forecasting, The Strategic Management of Time, and Crisis Management
- The strategic management of time
- Risk assessment
- Business planning and forecasting
- Crisis management
- Part 3 Strategy Formulation, Leadership, Governance, Strategic Decision-Making, and Performance Evaluation
- The concepts of mission, objective, and strategy
- Business ethics, environmentalism, and social responsibility
- Financial strategy and management
- Strategy formulation, governance, and strategic decision-making
- Planning style and strategy
- Performance evaluation, performance management, and excellence
- Leadership and strategy
- Part 4 Strategy Choice and Implementation
- Strategic Foundations
- Structure, architecture, culture, and supply chain management
- The strategic management of knowledge, technology, and innovation
- Core competencies
- Resource stretch and leverage
- Competition strategy
- Business Strategies
- Volume and cost-based strategies
- Differentiated, focus, and niche strategies
- Brands, reputation, and corporate identity
- Product-market development strategies
- Business development strategies and strategic alliances
- International Business Strategy
- International business strategy
- Glossary
- Index