Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
Material type: TextPublication details: Boston ; London : Pearson, 2010.Edition: Fifth editionDescription: xxiii, 683 pages. : col. ill. ; 28 cmISBN:- 0132453134 (pbk.)
- 9780132453134 (pbk.)
- 338.4791 KOT
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 338.4791 KOT (Browse shelf(Opens below)) | 1 | Available | 39002100450320 |
Enhanced descriptions from Syndetics:
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
Previous ed.: 2006.
On cover: International edition.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Table of Contents
- Part I Understanding the Hospitality and Tourism Marketing Process
- 1 Introduction: Marketing for Hospitality and Tourism
- 2 Service Characteristics of Hospitality and Tourism Marketing
- 3 The Role of Marketing in Strategic Planning
- Part II Developing Hospitality and Tourism Marketing Opportunities And Strategies
- 4 The Marketing Environment
- 5 Marketing Information Systems and Marketing Research
- 6 Consumer Markets and Consumer Buying Behavior
- 7 Organizational Buyer Behavior of Group Market
- 8 Market Segmentation, Targeting, and Positioning
- Part III Developing the Hospitality and Tourism Marketing Mix
- 9 Designing and Managing Products
- 10 Internet Marketing
- 11 Pricing Products: Pricing Considerations, Approaches, and Strategy
- 12 Distribution Channels
- 13 Promoting Products: Communication and Promotion Policy and Advertising
- 14 Promoting Products: Public Relations and Sales Promotion
- 15 Professional Sales
- Part IV Managing Hospitality and Tourism Marketing
- 16 Electronic Marketing: Internet Marketing, Database Marketing, and Direct Marketing
- 17 Destination Marketing
- 18 Next Year's Marketing Plan
- Case Studies
- Glossary
- Index