Make that grade marketing / Margaret Linehan & Therese Cadogan.
Material type:
TextSeries: Make that gradePublication details: Dublin : Gill & Macmillan, 2011.Edition: 4th edDescription: 235 p ; ill. ; 24cmISBN: - 9780717149827
- 658.8 LIN
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 LIN (Browse shelf(Opens below)) | 1 | Available | 39002100476952 | ||
| Standard Loan | Moylish Library Main Collection | 658.8 LIN (Browse shelf(Opens below)) | 3 | Available | 39002100476960 | ||
| Standard Loan | Thurles Library Main Collection | 658.8 LIN (Browse shelf(Opens below)) | Available | R16247YKRC | |||
| Standard Loan | Thurles Library Main Collection | 658.8 LIN (Browse shelf(Opens below)) | 0 | Available | 39002100656314 |
Enhanced descriptions from Syndetics:
An overview of marketing principles and concepts, updated to reflect the challenges of the global recession. New to this edition: Impact of the economic downturn on pricing New technology for marketing information and research Impact of online distribution New methods of marketing communications New case studies at the end of each chapter Presented with clearly defined learning objectives and revision questions at the end of each chapter.
Written with a clear focus on the learner.
SUITABLE FOR Students taking a marketing module as part of a degree or diploma programme. Students taking Marketing Institute of Ireland exams. Students taking marketing modules at FETAC Level 6.
Includes bibliographical references.
Author notes provided by Syndetics
Margaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology. Thérèse Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John's Central College of Further Education and Training, Cork. She also has responsibility for the marketing of theMargaret Linehan, BBS, MBS, PhD, is Head of the School of Humanities at Cork Institute of Technology.
Thérèse Cadogan, BA, HDip COFMRD, Dip in PR, lectures at St John's Central College of Further Education and Training, Cork. She also has responsibility for the marketing of the college.