Business research projects / A.D. Jankowicz.
Material type:
TextPublication details: London : Thomson Learning, 2005.Edition: 4th edDescription: xviii, 398 p. : col. ill. ; 25 cmISBN: - 1844800822 (pbk.)
- 9781844800827 (pbk.)
- 650.072 JAN
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 650.072 JAN (Browse shelf(Opens below)) | 1 | Available | 39002100450460 |
Enhanced descriptions from Syndetics:
Now in its fourth edition, this respected and comprehensive text and companion website provides a clear guide to planning and undertaking business research projects and dissertations. Dealing with every stage of project work - from inception, reviewing the literature, gathering and analysing the data, to writing up and presenting the report - this book is an ideal text for all students engaged in business research projects and dissertations, and their lecturers.
Previous ed.: 2000.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Part I Planning A Research Project
- 1 Purpose and objectives of a project
- 2 Choosing a topic
- 3 Standards of assessment
- 4 Getting organized for take-off
- Part II Key Issues In Depth
- 5 Basic assumptions about research
- 6 Research roles
- 7 Reviewing and using the literature
- Part III A Guide To Empirical Work
- 8 Planning empirical work
- 9 Methods and techniques
- 10 Semi-structured, open-ended techniques
- 11 Fully structured techniques
- 12 Further techniques
- 13 Writing it up
- Bibliography
- Glossary
- Index