Bad science / Ben Goldacre.
Material type:
TextPublication details: London : Fourth Estate, 2009.Edition: Fourth Estate pbk. edDescription: xiii, 370 p. : ill. ; 20 cmISBN: - 000728487X (pbk.)
- 9780007284870 (pbk.)
- 500 GOL
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 500 GOL (Browse shelf(Opens below)) | 1 | Available | 39002100476887 |
Enhanced descriptions from Syndetics:
Shorlisted for the BBC Samuel Johnson Prize for Non-Fiction
Longlisted for the Royal Society Prize for Science Books
Guardian columnist Dr Ben Goldacre takes us on a hilarious, invigorating and informative journey through the bad science we're fed by the worst of the hacks and the quacks...
When Dr Ben Goldacre saw someone on daytime TV dipping her feet in an 'Aqua Detox' footbath, releasing her toxins into the water and turning it brown, he thought he'd try the same at home. 'Like some kind of Johnny Ball cum Witchfinder General', using his girlfriend's Barbie doll, he gently passed an electrical current through the warm salt water. It turned brown. In his words: 'before my very eyes, the world's first Detox Barbie was sat, with her feet in a pool of brown sludge, purged of a weekend's immorality.'
Dr Ben Goldacre is the author of the 'Bad Science' column in the Guardian and his book is about all the 'bad science' we are constantly bombarded with in the media and in advertising. At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments - from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads. This book will help people to quantify their instincts - that a lot of the so-called 'science' which appears in the media and in advertising is just wrong or misleading. Satirical and amusing - and unafraid to expose the ridiculous - it provides the reader with the facts they need to differentiate the good from the bad.
Full of spleen, this is a hilarious, invigorating and informative journey through the world of 'bad science'.
Originally published: London: Fourth Estate, 2008.
Includes a brilliant, shocking and previously unpublishable new chapter--p. 4 of cover.
Includes bibliographical references (p. 341-357) and index.
Everyone has their own \'bad science\' moments, encompassing everything from the useless pie charts on the back of cereal boxes to the use of the word \'visibly\' in cosmetics adverts. Full of spleen, Ben Goldacre takes the reader on a hilarious, invigorating and informative journey through the world of bad science.
Author notes provided by Syndetics
Ben Goldacre is a doctor, writer, broadcaster and academic who specialises in unpicking dodgy scientific claims from drug companies, newspapers, government reports, PR people and quacks. Bad Science reached Number One in the non-fiction charts, sold over 400,000 copies in the UK alone, and has been translated into 25 languages. He is 38 and lives in London.