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Research methods for graduate business and social science students / edited by John Adams ... [et al.].

By: Contributor(s): Material type: TextTextPublication details: Los Angeles ; London : Response, 2007.Description: 270 pages. : ill. ; 25 cmISBN:
  • 0761935894 (pbk.)
  • 9780761935896 (pbk.)
Subject(s): DDC classification:
  • 300.72 ADA

Enhanced descriptions from Syndetics:

Research Methods for Graduate Business and Social Science Students is a fundamental and easy guide to studying research methods. In addition to the general concepts relating to research methods, broad research issues and theoretical concepts critical to research are discussed. The book is written in a highly reader-friendly manner and contains plenty of examples and helpful practical exercises at the end of each chapter to reinforce and enjoy learning. Divided into 16 chapters, the authors aim to clearly and concisely explain the basics of quantitative and qualitative analysis and research to students, including:

- Research ethics

- Formulation and process of research

- Literature analysis and critical reading

- How to plan and implement a research project

- Data collection, survey research and data management

- Practical research techniques

- Elementary and advanced statistical analyses

- Assessment, reliability and validity of research work

- Guidelines on research writing and structures of dissertation

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • Section - I General Introduction
  • Chapter 1 Introduction to Research
  • 1.1 What is Research?
  • 1.2 Why is Research Conducted?
  • 1.3 Who Does Research?
  • 1.4 How is Research Conducted?
  • 1.5 Business and Social Research Methods
  • Section - II Research Methodology
  • Chapter 2 Research Methodology
  • 2.1 Introduction
  • 2.2 Research Method versus Research Methodology
  • 2.3 Approaches to Business and Social Research
  • 2.4 Justifying the Scientific Method
  • 2.5 Research Ethics
  • 2.6 Exercises
  • 2.7 References
  • Section - III Formulation
  • Chapter 3 The Research Cycle
  • 3.1 Introduction
  • 3.2 The Research Cycle
  • 3.3 Problems with the Research Process
  • 3.4 Exercises
  • 3.5 References
  • Chapter 4 Literature Review and Critical Reading
  • 4.1 Introduction
  • 4.2 The Importance of a Literature Review
  • 4.3 What Should the Literature Review Do?
  • 4.4 Types of Literature Review
  • 4.5 Some General Points in Literature Reviewing
  • 4.6 Obtaining Literature Sources
  • 4.7 Searching the Literature
  • 4.8 Assessing the Quality of Literature
  • 4.9 An Example of a Literature Review
  • 4.10 Critical Evaluation
  • 4.11 Critical Analysis
  • 4.12 Critical Reading
  • 4.13 Critical Thinking
  • 4.14 Critical Questions
  • 4.15 Critical Reviews
  • 4.16 Exercises
  • 4.17 References
  • Section - IV Research Design
  • Chapter 5 Sampling
  • 5.1 Introduction
  • 5.2 Classification of Research Designs
  • 5.3 Sources of Data
  • 5.4 Types of Data and Measurement
  • 5.5 Methods of Data Collection
  • 5.6 Sampling Techniques
  • 5.7 Representative Sampling Plans
  • 5.8 Sample Size Determination
  • 5.9 Test of Significance for Population Mean
  • 5.10 Test of Significance for Population Proportion
  • 5.11 Key Statistical Concepts
  • 5.12 Some Problems with Random Sample Surveys
  • 5.13 The Normal Distribution
  • 5.14 Exercises
  • 5.15 References
  • Section - V Data Collection
  • Chapter 6 Primary Data Collection
  • 6.1 Introduction
  • 6.2 Observation
  • 6.3 Experimentation
  • 6.4 Surveys
  • 6.5 Interviews
  • 6.6 Diary Methods
  • 6.7 Case Studies
  • 6.8 Data Storage
  • 6.9 Triangulation
  • 6.10 Exercises
  • 6.11 References
  • Chapter 7 Secondary Data Collection
  • 7.1 Introduction
  • 7.2 Web Search Skills
  • 7.3 Exercises
  • 7.4 References
  • Chapter 8 Surveys
  • 8.1 Introduction
  • 8.2 Design
  • 8.3 Questions
  • 8.4 Administering the Survey
  • 8.5 Ensuring a High Response Rate
  • 8.6 Missing Information
  • 8.7 Coding and Data Input
  • 8.8 Guidelines
  • 8.9 References
  • Chapter 9 Interviews
  • 9.1 Introduction
  • 9.2 Why do Interviews?
  • 9.3 General Guidelines for Interviewing
  • 9.4 Bias and Errors
  • 9.5 Telephone Interviews
  • 9.6 Group/Focus Group Interviews
  • 9.7 References
  • Section - VI Analysis
  • Chapter 10 Qualitative Data Analysis
  • 10.1 Introduction
  • 10.2 Preparation
  • 10.3 Content Analysis
  • 10.4 Summarising
  • 10.5 Grounded Theory
  • 10.6 References
  • Chapter 11 Descriptive Quantitative Analysis
  • 11.1 Introduction
  • 11.2 Descriptive Statistics
  • 11.3 Are There Significant Differences?
  • 11.4 Comparing Two Groups
  • 11.5 Comparing More Than Two Groups
  • 11.6 The Association Between Categorical Variables
  • 11.7 Summary of Test Procedures
  • 11.8 Exercises
  • 11.9 Appendix: Exploratory Data Analysis
  • 11.10 References
  • Chapter 12 Correlation and Regression
  • 12.1 Introduction
  • 12.2 Correlation
  • 12.3 Regression
  • 12.4 Diagnostics
  • 12.5 Multiple Regression
  • 12.6 Exercises
  • 12.7 References
  • Chapter 13 Advanced Statistical Analysis
  • Section - VII Quality and Verification
  • 1 Introduction
  • 2 Factor Analysis
  • 3 Logistic Regression
  • 4 Exercises
  • 5 References
  • Chapter 14 Test of Measurement and Quality
  • 14.1 Introduction
  • 14.1 Reliability
  • 14.2 Validity
  • 14.3 Generalisability
  • 14.5 Exercises
  • 14.6 References
  • Section - VIII Involvement During Research
  • Chapter 15 Conducting Your Research
  • 15.1 Introduction
  • 15.2 Selecting your Topic
  • 15.3 Guidelines for Supervision
  • 15.4 Undertaking your Research
  • 15.5 References
  • Chapter 16 Writing and Presenting the Dissertation
  • 16.1 Introduction
  • 16.2 The Dissertation
  • 16.3 Dissertation Objectives
  • 16.4 What Should a Dissertation Look Like?
  • 16.5 Presenting the Dissertation
  • 16.6 References

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