Towards a framework for building strong global brands in the online b2c marketplace [thesis] / Ailís Killilea.
Material type: TextPublication details: Limerick : Limerick Institute of Technology, 2011.Description: vi, 164 p. : ill. ; 30 cmSubject(s): DDC classification:- Thesis MBS 11/01
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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2 Hour Loan | Moylish Library Theses Collection | Thesis MBS 11/01 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100460311 |
Thesis submitted for M.Bus. Studies (2011).
Includes bibliographical references and index.