E-commerce 2012: business, technology, society / Kenneth C. Laudon, Carol Traver Guercio.
Material type: TextPublication details: [S.l.] : Pearson Education Limited, 2012.Edition: 8th edDescription: 909 p. : ill ; 26 cmISBN:- 0273761293
- 9780273761297
- 658.872 LAU
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Standard Loan | Moylish Library Main Collection | 658.872 LAU (Browse shelf(Opens below)) | 4 | Available | 39002100406702 | ||
Standard Loan | Moylish Library Main Collection | 658.872 LAU (Browse shelf(Opens below)) | 8 | Available | 39002100407320 |
Enhanced descriptions from Syndetics:
For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.