Logo design love : a guide to creating iconic brand identities / from David Airey.

By:

Airey, David

Material type: Text

TextSeries: Voices that matterPublication details: Berkeley, CA : New Riders, c2010.Description: xi, 203 p. : ill. (some col.) ; 23 cmISBN:

9780321660763 (pbk.)
0321660765 (pbk.)

Other title:

Guide to creating iconic brand identities
Creating iconic brand identities

Subject(s):

DDC classification:

741.6 AIR

Partial contents:

The importance of brand identity. No escape! -- It\'s the stories we tell -- Elements of iconic design -- The process of design. Laying the groundwork -- Skirting the hazards of a redesign -- Pricing design -- From pencil to PDF -- The art of conversation -- Keep the fires burning. Staying motivated -- Your questions answered -- 25 practical logo design tips.

Summary: In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	741.6 AIR (Browse shelf(Opens below))	1	Available		39002100463661

Enhanced descriptions from Syndetics:

In 'Logo Design Love', graphic designer David Airey brings the best parts of his popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos & real world anecdotes that illustrate best practices for designing brand identity systems that last.

Includes bibliographical references (p. 194-197) and index.

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

Table of contents provided by Syndetics

Introduction
I The importance of brand identity
Chapter 1 No escape! (p. 2)
Chapter 2 It's the stories we tell (p. 8)
None genuine without this signature (p. 9)
A logoless company is a faceless man (p. 10)
Seen by millions (p. 11)
Only if the Queen agrees (p. 12)
Symbols transcend boundaries (p. 13)
Identity design as part of our language (p. 18)
Rethinking the importance of brand identity (p. 21)
Chapter 3 Elements of iconic design (p. 22)
Keep it simple (p. 22)
Make it relevant (p. 25)
Incorporate tradition (p. 28)
Aim for distinction (p. 30)
Commit to memory (p. 33)
Think small (p. 34)
Focus on one thing (p. 36)
The seven ingredients in your signature dish (p. 38)
Remember that rules are made to be broken (p. 39)
II The process of design
Chapter 4 Laying the groundwork (p. 42)
Shaking out the jitters (p. 42)
It's all in the design brief (p. 43)
Gathering preliminary information (p. 44)
Asking the tougher questions (p. 45)
Give your client time and space (p. 48)
But maintain the focus (p. 48)
Homework time (p. 48)
Assembling the design brief (p. 49)
A mission and some objectives hold the key (p. 50)
Field research to the rescue (p. 53)
Bringing the details of client discussions to life (p. 56)
Culling the adjectives supplied by the client (p. 59)
Chapter 5 Skirting the hazards of a redesign (p. 62)
What are the reasons for rebranding? (p. 63)
Don't squeeze too hard (p. 63)
When emotions run high (p. 67)
Answers often lie in focus groups (p. 68)
From "unresponsive" to "caring" (p. 69)
Maybe just some tweaking? (p. 72)
Remember your manners (p. 75)
Chapter 6 Pricing design (p. 76)
The design pricing formula (p. 76)
Hourly rates or a set fee? (p. 81)
Handling print costs (p. 82)
Receipt of a down payment (p. 84)
The money exchange (p. 85)
Spec work (p. 87)
Everyone makes mistakes (p. 89)
Chapter 7 From pencil to PDF (p. 90)
Mind-mapping (p. 90)
The fundamental necessity of the sketchpad (p. 96)
The Tenth Commandment (p. 98)
Pinning the map (p. 102)
Internationally recognized (p. 104)
No set time (p. 107)
Dress for success (p. 109)
Black and white before color (p. 111)
Where Photoshop comes into play (p. 114)
The pen is mightier than the mouse (p. 116)
Chapter 8 The art of the conversation (p. 118)
Deal with the decision-maker (p. 119)
Rule #1 Conspire to help (p. 124)
Rule #2 Avoid intermediation (p. 126)
Rule #3 Take control (p. 128)
Rule #4 Keep the committee involved (p. 132)
Don't forget to under-promise and then over-deliver (p. 134)
Swallow that pride (p. 136)
III Keep the fires burning
Chapter 9 Staying motivated (p. 144)
Never stop learning (p. 145)
Be four years ahead (p. 147)
Create for you (p. 148)
Step away from the computer (p. 149)
Balance your life (p. 150)
Journey back in time (p. 150)
Show relentless desire (p. 151)
But don't overwork yourself (p. 151)
We all get stuck, no matter who we are (p. 152)
Start on the right foot, and stay on the right foot (p. 153)
Find common ground (p. 153)
Deadline looming (p. 154)
Think laterally (p. 155)
Improve how you communicate (p. 156)
Manage your expectations (p. 156)
Always design (p. 157)
Follow your bliss (p. 157)
Not everyone is as fortunate (p. 159)
Chapter 10 Your questions answered (p. 160)
Similar looking logos (p. 160)
Rights of use (p. 161)
Online portfolio creation (p. 162)
Seal the deal (p. 167)
Overseas clients (p. 168)
How many concepts? (p. 169)
Friends and family (p. 170)
Design revisions (p. 171)
Project time frames (p. 172)
Researching the competition (p. 173)
Internships (p. 173)
Worst client project (p. 174)
Tools of the trade (p. 175)
Handling the workload (p. 176)
Who owns what? (p. 177)
Chapter 11 25 practical logo design tips (p. 178)
1 Questions, questions, questions (p. 178)
2 Understand print costs (p. 179)
3 Expect the unexpected (p. 179)
4 A logo doesn't need to say what a company does (p. 180)
5 Not every logo needs a mark (p. 180)
6 One thing to remember (p. 181)
7 Don't neglect the sketchpad (p. 182)
8 Leave trends to the fashion industry (p. 183)
9 Step away from Photoshop (p. 183)
10 Work in black and white (p. 184)
11 Keep it relevant (p. 184)
12 Remember legibility (p. 185)
13 Be consistent (p. 185)
14 Match the type to the mark (p. 186)
15 Offer a single-color version (p. 186)
16 Pay attention to contrast (p. 187)
17 Aid recognition (p. 187)
18 Test at a variety of sizes (p. 187)
19 Reverse it (p. 188)
20 Turn it upside down (p. 188)
21 Consider trademarking your design (p. 189)
22 Don't neglect the substrate (p. 190)
23 Don't be afraid of mistakes (p. 190)
24 A logo is not a brand (p. 190)
25 Remember, it's a two-way process (p. 191)
Design resources Help from elsewhere (p. 192)
Graphic design blogs (p. 192)
Iconic designers (p. 193)
Recommended books (p. 194)
Index Looking for something? (p. 198)

Author notes provided by Syndetics

A self-employed graphic designer from Northern Ireland, David Airey writes two of the most popular graphic design blogs on the Internet: www.davidairey.com and www.logodesignlove.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day.