Commusication : from Pavlov's dog to sound branding / John Groves.

By:

Groves, John, 1953-

Material type: Text

TextPublication details: Cork : Oak Tree Press, 2011.Description: xii, 217 p. : ill., charts ; 24 cmISBN:

9781781190005

Subject(s):

DDC classification:

659.1019 GRO

Summary: Sound Branding is both old and new. It is so old that the church has it and so new that it has to be explained to virtually every marketing or brand manager. While brands have spent considerable sums of money on visual branding, they have sorely neglected the way they sound, becoming the victims of unsystematic, unstructured and almost random use of sound and music. However, Sound Branding can increase the effectiveness and efficiency of brand communications, through a structured process of developing, implementing and managing the sound and music that a brand uses for its communications. Music and sound can say so much. We can hear how someone is feeling - just by the sound of their voice. In a film, we can tell that there is someone hiding behind the curtain - with just one chord. ComMUSICation explains how to use sound as a communications tool for steering perception. John Groves, a Sound Branding consultant with a long track record as a composer of memorable melodies, tells of the birth of this relatively young industry. He shares personal experiences and anecdotes and tells us how music can be responsible for suicide, revolutions, and people paying more for a glass of wine, how it can make us laugh and cry and remember our first kiss as though it was just yesterday.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	659.1019 GRO (Browse shelf(Opens below))	1	Available		39002100503110

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Previous	659.1 ROM How to advertise /	659.1 WAL Grab their attention! : advertising and promotion on a shoestring budget /	659.1 WHI Advertising /	659.1019 GRO Commusication : from Pavlov's dog to sound branding /	659.152 APP How to exhibit at trade fairs : the complete guide to making your company\'s next exhibition enormously rewarding /	659.173 STR Satisfaction guaranteed : the making of the American mass market /	659.1991 LES Mediating the tourist experience : from brochures to virtual encounters /	Next

Enhanced descriptions from Syndetics:

Presents a mix of scientific findings and one man's analytic - and sometimes humourous - views, ending in a show-it-all walk-through of the structured system that is responsible for the sound of some of the world's most prestigious brands. This book is suitable for those involved in marketing, advertising, branding and music.

Includes bibliographical references and index.

Sound Branding is both old and new. It is so old that the church has it and so new that it has to be explained to virtually every marketing or brand manager. While brands have spent considerable sums of money on visual branding, they have sorely neglected the way they sound, becoming the victims of unsystematic, unstructured and almost random use of sound and music. However, Sound Branding can increase the effectiveness and efficiency of brand communications, through a structured process of developing, implementing and managing the sound and music that a brand uses for its communications. Music and sound can say so much. We can hear how someone is feeling - just by the sound of their voice. In a film, we can tell that there is someone hiding behind the curtain - with just one chord. ComMUSICation explains how to use sound as a communications tool for steering perception. John Groves, a Sound Branding consultant with a long track record as a composer of memorable melodies, tells of the birth of this relatively young industry. He shares personal experiences and anecdotes and tells us how music can be responsible for suicide, revolutions, and people paying more for a glass of wine, how it can make us laugh and cry and remember our first kiss as though it was just yesterday.