Green graphic design / Brian Dougherty ; with Celery Design Collaborative.
Material type:
TextPublication details: New York, NY : Allworth Press, c2008.Description: 203 p. : ill. (some col.) ; 23 cmISBN: - 1581155115 (alk. paper)
- 9781581155112 (alk. paper)
- 741.6 ECO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | LSAD Library Main Collection | 741.6 ECO (Browse shelf(Opens below)) | 1 | Available | 39002100464438 |
Enhanced descriptions from Syndetics:
Can a graphic designer be a catalyst for positive change? Green Graphic Design reframes the way designers can think about the work they create, while remaining focused on cost constraints and corporate identity. Simple, eco-innovative changes are demonstrated in all phases of the design process, including:
· Picking projects
· Strategizing with clients
· Choosing materials for manufacture and shipping
· Understanding users
· Picking ink and paper for printing
· Binding
· Packing final products
· Building strong brands
· Working with clients to foster transparency and corporate social responsibility
Fully illustrated and packed with case studies of green design implementation, this reference guide more than inspires; a "sustainability scorecard" and a complete glossary of key terms and resources ensure that anyone in the design field can implement practical green solutions. Green Graphic Design is an indispensable resource for graphic designers ready to look to the future of their business and the environment.
Includes bibliographical references (p. 196-197), endnotes (p. 198-199), and index.
Learning to speak green -- Design is an avocado -- The coming wave -- Understanding sustainability -- Focus on value -- Changing the way we design -- Ngised: designing backwards -- The end: design for destiny -- Impact: user experience & targeting -- Packed with goodness: design for distribution & packaging -- Good impressions: design for manufacturing -- The nature of paper -- One word: plastics -- Design for change -- Putting it into practice -- Sustainability scorecard -- Inks containing potentially hazardous metals -- Ecological guide to paper.
Fully illustrated and packed with case studies demonstrating green design in practice, this reference guide explains and inspires. It includes a sustainability scorecard and a complete glossary of key terms and resources to ensure that anyone in the design field can implement practical green solutions. \'Green Graphic Design\' is an indispensable resource for graphic designers ready to look to the future of their business and the environment--P. [4] of cover.