Innovation management and new product development / Paul Trott.

By:

Trott, Paul

Material type: Text

TextPublication details: Harlow : Financial Times Prentice Hall, 2011.Description: xxviii, 620 p. : ill. ; 25 cmISBN:

9780273736561 (pbk)
0273736566 (pbk)

Subject(s):

DDC classification:

658.5 TRO

Summary: Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.5 TRO (Browse shelf(Opens below))	1	Available		39002100442988

Enhanced descriptions from Syndetics:

This booknbsp;is suitable for undergraduates and postgraduates on a wide range of courses from marketing, strategic management, business studies and engineering.

The subject of innovation management is often treated as a series of separate specialism#146;s, rather than an integrated task. The main aim of this book, however, is to bring together the areas of innovation management and new product development and to keep a strong emphasis on innovation as a management process.

Written in an accessible style, this title sets three key areas for the student: Innovation management, managing technology and knowledge and new product development.

As innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms, Innovation Management and New Product Development will give you some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper.nbsp;This new edition includes new large sections on entrepreneurship, process innovation and counterfeit and imitation. Also this edition includes brand new cases covering new developments in the industry including CSI-DNA Fingerprinting, folding shipping containers.

Formerly CIP. Uk

Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms.

Table of contents provided by Syndetics

Part 1 Innovation management
Chapter 1 Innovation Management: An Introduction
Chapter 2 Entrepreneurship and Market Adoption
Chapter 3 Managing Innovation within Firms
Chapter 4 Process Innovation and Operations Management
Chapter 5 Imitation, Counterfeit Products and Intellectual Property
Part 2 Managing Technology and Knowledge
Chapter 6 Managing Organisational Knowledge
Chapter 7 Strategic Alliances and Networks
Chapter 8 Knowledge Transfer and Open Innovation in Innovation
Chapter 9 Management of Research & Development
Chapter 10 Managing R&D projects
Part 3 New Product/Service Development
Chapter 11 Product & Brand Strategy
Chapter 12 New Product Development
Chapter 13 New Service Development
Chapter 14 Packaging and Product Development
Chapter 15 The Role of Market Research In New Product Development
Chapter 16 Practical Steps to Help Innovation and New Product Development

Author notes provided by Syndetics

Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.