Consumer behaviour : a European perspective / Michael Solomon ... [et al.].

Contributor(s):

Solomon, Michael R

Material type: Text

TextPublication details: New York : Prentice Hall/Financial Times, 2009, c2010.Edition: 4th edDescription: xxvii, 700 p. 28 cmISBN:

9780273717263 (pbk)
027371726X (pbk)

Other title:

Consumer behavior

Subject(s):

Consumer behavior -- Europe

DDC classification:

658.8342 SOL

Contents:

An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.8342 SOL (Browse shelf(Opens below))	1	Available		39002100407338

Enhanced descriptions from Syndetics:

'Consumer Behaviour' satisfies the need for a comprehensive, accessible and contemporary textbook which gives significant weighting to issues.

Includes bibliographical references and index.

Table of contents provided by Syndetics

Chapter 1 An Introduction too Consumer Behaviour
Chapter 2 A consumer society
Chapter 3 Shopping, buying and evaluating
Chapter 4 Perception
Chapter 5 The self
Chapter 6 Motivation, values and lifestyle
Chapter 7 Learning and memory
Chapter 8 Attitudes
Chapter 9 Individual Decision-Making
Chapter 10 Group influence and opinion leadership
Chapter 11 European family structures, household decision-making nad age cohorts
Chapter 12 Income and social class
Chapter 13 Culture and European Lifestyles
Chapter 14 Cultural Change Processes
Chapter 15 New times, new consumers

Author notes provided by Syndetics

Michael R. Solomon, Ph.D .,joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. In addition to this book, he is also the co-author of the widely-used text book Marketing: Real People, Real Decisions .

Gary J. Bamossy, Ph.D., is Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C.

Søren Askegaard is Professor of Marketing at the University of Southern Denmark. He has a post-graduate Diploma in Communication Studies from the Sorbonne University, Paris and Ph.D. in Business Studies from Odense University, 1993.

Margaret K. Hogg holds the Chair of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School (LUMS).