E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey.
Material type:
TextPublication details: Harlow, England ; New York : Prentice Hall, 2011.Edition: 5th edDescription: 733 S : IllISBN: - 9780273752011 (pbk.)
- 0273752014 (pbk.)
- E-business and e-commerce management [Other title]
- 658.872 CHA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.872 CHA (Browse shelf(Opens below)) | 1 | Available | 39002100407635 | ||
| Standard Loan | Moylish Library Main Collection | 658.872 CHA (Browse shelf(Opens below)) | 2 | Available | 39002100479782 |
Enhanced descriptions from Syndetics:
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.
Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
Author notes provided by Syndetics
Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.