Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Harlow, Essex : Pearson Education, c2012.Edition: 5. ed., Global edDescription: 463 s. : ill. (chiefly col.) ; 28 cmISBN: - 0273753282 (pbk.)
- 9780273753285 (pbk.)
- 659.1 CLO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 659.1 CLO (Browse shelf(Opens below)) | 1 | Available | 30026000068915 | ||
| Standard Loan | Moylish Library Main Collection | 659.1 CLO (Browse shelf(Opens below)) | 1 | Available | 30026000068907 | ||
| Standard Loan | Moylish Library Main Collection | 659.1 CLO (Browse shelf(Opens below)) | 1 | Available | 39002100408310 |
Enhanced descriptions from Syndetics:
For undergraduate Advertising and Integrated Marketing Communication courses.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
Includes bibliographical references and index.