Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, 2013.Edition: 13th ed., international edDescription: 743 p. : ill. ; 28 cmISBN: - 9780273768944
- 0273768948
- 658.8 KER
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 KER (Browse shelf(Opens below)) | 1 | Available | 39002100505784 |
Enhanced descriptions from Syndetics:
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing.Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned.
Previous ed.: 2010.
Includes bibliographical references and index.