Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781439041376 (pbk.)
- 1439041377 (pbk.)
- 658.848 CZI
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658.848 CZI (Browse shelf(Opens below)) | 1 | Available | 39002100507541 |
Enhanced descriptions from Syndetics:
PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
"International edition" -- cover.
Includes bibliographical references and indexes.
Table of contents provided by Syndetics
- Part I The International Marketing Environment
- 1 The Global Marketing Imperative
- Appendix A Basics of Marketing
- Appendix B Geographical Perspectives on International Marketing
- 2 The Economic Environment
- 3 Trade Policy and Institutions
- 4 The Cultural Environment
- 5 The Legal and Political Environment
- Cases: China: Forging a Global Reputation
- The Catfish Dispute
- IKEA. Car Financing in China
- Should Dubai Take Over U.S. Ports?
- Closing the MG Rover Plants: The Aftereffects
- Part II International Market Entry And Development
- 6 Strategic Planning
- 7 Marketing Organization, Implementation and Control
- 8 Research
- 9 Market Entry and Expansion
- Cases: Starting and Import/Export Business
- Water from Iceland. Damar International
- Part III Export Marketing Mix
- 10 Product Adaptation
- 11 Export Pricing
- 12 Marketing Communication
- 13 Distribution Management
- Cases: Honeyland Manuka Honey from New Zealand
- Davila-Bond and the Latin American Sweater Market
- Dr. Eris û Cosmetics from Poland
- Imaginarium
- Joemarin Oy
- Part IV The Global Marketing Mix
- 14 Global Product Management and Branding
- 15 Global Services
- 16 Global Logistics and Materials Management
- 17 Global Pricing
- 18 Global Promotional Strategies
- 19 International Marketing and the Future
- Appendix A Careers in International Marketing
- Cases: Polar Adidas
- LPP-Reserve: Growth of a Fashion Retailer
- International Marketing and the NBA
- Blood Free Diamonds
- Nova Scotia
- The F-18 Hornet Offset