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Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Contributor(s): Material type: TextTextPublication details: Australia : South-Western/Cengage Learning, c2010.Edition: 9th edDescription: xxviii, 693 p. : ill., maps ; 28 cmISBN:
  • 9781439041376 (pbk.)
  • 1439041377 (pbk.)
Subject(s): DDC classification:
  • 658.848 CZI
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 658.848 CZI (Browse shelf(Opens below)) 1 Available 39002100507541

Enhanced descriptions from Syndetics:

PRINCIPLES OF INTERNATIONAL MARKETING, 9e, International Edition is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

"International edition" -- cover.

Includes bibliographical references and indexes.

Table of contents provided by Syndetics

  • Part I The International Marketing Environment
  • 1 The Global Marketing Imperative
  • Appendix A Basics of Marketing
  • Appendix B Geographical Perspectives on International Marketing
  • 2 The Economic Environment
  • 3 Trade Policy and Institutions
  • 4 The Cultural Environment
  • 5 The Legal and Political Environment
  • Cases: China: Forging a Global Reputation
  • The Catfish Dispute
  • IKEA. Car Financing in China
  • Should Dubai Take Over U.S. Ports?
  • Closing the MG Rover Plants: The Aftereffects
  • Part II International Market Entry And Development
  • 6 Strategic Planning
  • 7 Marketing Organization, Implementation and Control
  • 8 Research
  • 9 Market Entry and Expansion
  • Cases: Starting and Import/Export Business
  • Water from Iceland. Damar International
  • Part III Export Marketing Mix
  • 10 Product Adaptation
  • 11 Export Pricing
  • 12 Marketing Communication
  • 13 Distribution Management
  • Cases: Honeyland Manuka Honey from New Zealand
  • Davila-Bond and the Latin American Sweater Market
  • Dr. Eris û Cosmetics from Poland
  • Imaginarium
  • Joemarin Oy
  • Part IV The Global Marketing Mix
  • 14 Global Product Management and Branding
  • 15 Global Services
  • 16 Global Logistics and Materials Management
  • 17 Global Pricing
  • 18 Global Promotional Strategies
  • 19 International Marketing and the Future
  • Appendix A Careers in International Marketing
  • Cases: Polar Adidas
  • LPP-Reserve: Growth of a Fashion Retailer
  • International Marketing and the NBA
  • Blood Free Diamonds
  • Nova Scotia
  • The F-18 Hornet Offset

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