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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextTextPublication details: Boston : Pearson, c2013.Edition: 10th ed., Global edDescription: 639 p. : ill. (chiefly col.) ; 28 cmISBN:
  • 9780273767312 (pbk.)
  • 0273767313 (pbk.)
Subject(s): DDC classification:
  • 658.8342 SOL
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 658.8342 SOL (Browse shelf(Opens below)) 1 Available 39002100507525
Standard Loan Moylish Library Main Collection 658.8342 SOL (Browse shelf(Opens below)) 2 Available 39002100530469

Enhanced descriptions from Syndetics:

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

Includes bibliographical references and index.

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