Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658.8342 SOL (Browse shelf(Opens below)) | 1 | Available | 39002100507525 | ||
Standard Loan | Moylish Library Main Collection | 658.8342 SOL (Browse shelf(Opens below)) | 2 | Available | 39002100530469 |
Enhanced descriptions from Syndetics:
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Includes bibliographical references and index.