Goodvertising : creative advertising that cares / Thomas Kolster.
Material type:
TextPublication details: New York : Thames & Hudson, 2012.Description: 256 p. : ill. (some col.) ; 29 cmISBN: - 9780500516263
- 050051626X
- Creative advertising that cares
- 659.1 KOL
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | LSAD Library Main Collection | 659.1 KOL (Browse shelf(Opens below)) | 1 | Available | 39002100562884 |
Enhanced descriptions from Syndetics:
Can advertising be a force for good? How can a brand use advertising toearn the trust of an audience? Demonstrating a brand's corporate conscienceor making audiences aware of its charitable or philanthropic activities is oneof the great creative challenges an advertising agency can be given.Here is a collection of outstanding and effective campaigns that communicatethe socially responsible nature of leading brands, products, and publicorganizations today. Deftly organized into ten chapters--Transparency,Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness,Generosity, Insight, and Full Commitment--it both inspires through greatwork and explains the principles involved.Over ninety campaigns in a full array of media channels are featured,and each is accompanied by a detailed commentary on the work. Includinginterviews and insights from leading advertising strategists, the book providesa comprehensive overview for professional advertising creatives, brandstrategists, or anyone who works with a brand that values truth, trust, andresponsibility.
Includes bibliographical references and index.
Transparency -- Connection -- Simplicity -- Collaboration -- Compassion -- Creativity -- Contagiousness -- Generosity -- Insight -- Positivity -- Commitment.