Marketing : an introduction for students in Ireland / Donal Rogan.
Material type:
TextAnalytics: Show analyticsPublication details: Dublin : Gill & Macmillan, 2011.Edition: 4th edDescription: ix, 445 p. : ill., charts, tables ; 25 cmISBN: - 0717149811 (pbk.)
- 9780717149810 (pbk.)
- 658.8 ROG
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 658.8 ROG (Browse shelf(Opens below)) | 1 | Available | R19752LKRC | ||
| Standard Loan | Clonmel Library Main Collection | 658.8 ROG (Browse shelf(Opens below)) | 1 | Available | R19751KKRC | ||
| Standard Loan | Clonmel Library Main Collection | 658.8 ROG (Browse shelf(Opens below)) | 1 | Available | R19755PKRC | ||
| Standard Loan | Thurles Library Main Collection | 658.8 ROG (Browse shelf(Opens below)) | 1 | Available | R19749XKRC |
Enhanced descriptions from Syndetics:
The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice.
New to this edition:Completely updated perspectives on marketing theory and practice
Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline
New and updated case studies including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan's Porridge and Dubarry Footwear
Analysis of the changes that have taken place in the Irish marketing environment
Emphasis on the challenges that will face Irish marketers in coming years
A customer-centric approach to marketing is presented as the basis for making key decisions
Additional resources for lecturers include: PowerPoint slides Multiple choice questions with answers Short questions with answers Case study teaching notes A 'Design a Questionnaire' exercise with answer Advertisement images and statistics tables from the text
SUITABLE FOR
- First and Second year business students at third level
- Students taking a marketing module as part of any other course
The fourth edition of this successful and well-established textbook provides an introduction to marketing theory, supported by examples of Irish and international marketing best practice. * New to this edition: * Completely updated perspectives on marketing theory and practice * Each chapter is updated with new vignettes, statistics, theories and examples to reflect dynamic changes and challenges within this discipline * New and updated case studies, including the Love Irish Food Initiative, the Community Games Movement, Tayto, Flahavan\'s Porridge and Dubarry Footwear * Analysis of the changes that have taken place in the Irish marketing environment * Emphasis on the challenges that will face Irish marketers in coming years. * A customer-centric approach to marketing is presented as the basis for making key decisions.
Previous ed., 2007.
Includes bibliographical references and index.