Principles and practice of sport management / edited by Lisa P. Masteralexis, Carol A. Barr, Mary A. Hums.
Material type:
TextPublication details: Sudbury, MA : Jones & Bartlett Learning, ©2012.Edition: 4th edDescription: xii, 603 pages : illustrations ; 23 cmISBN: - 9780763796075 (pbk.)
- 0763796077 (pbk.)
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Standard Loan | Thurles Library Main Collection | 796.069 MAS (Browse shelf(Opens below)) | Available | 30026000067305 |
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| 796.019 WEI Foundations of sport and exercise psychology / | 796.021 JAY Sports analytics : analysis, visualisation and decision making in sports performance / | 796.069 LUS Applied sport management skills / | 796.069 MAS Principles and practice of sport management / | 796.069 MUL Sport marketing / | 796.077 HAR The ethics of sports coaching / | 796.077 JON An introduction to sports coaching : connecting theory to practice / |
Enhanced descriptions from Syndetics:
Teaching sport management has never been more exciting and challenging. Principles and Practice of Sport Management, Fourth Edition, provides a comprehensive, current overview of the sport industry and the sport management field. Students are introduced to various segments of the industry providing them with a foundation of knowledge and understanding important for anyone interested in pursuing a career in sports. The Fourth Edition continues to offer historical perspectives as well as insight into current and future industry issues and trends. It has, however, undergone substantial content updates in every chapter, including discussion of new developments and managerial approaches happening in the sport world, and new chapters on club management and new media in sport.
Includes bibliographical references and index.
History of sport management -- Management principles applied to sport management -- Marketing principles applied to sport management -- Financial and economic principles applied to sport management -- Legal principles applied to sport management -- Ethical principles applied to sport management -- High school and youth sports -- Collegiate sport -- International sport -- Professional sport -- Sports agency -- Facility management -- Event management -- Sport sales -- Sport sponsorship -- Sport communications -- Sport broadcasting -- Sport and new media -- The sporting goods and licensed products industries -- Golf and club management -- Recreational sport -- Strategies for career success.
From the basic knowledge and skill sets of a sport manager to current trends and issues in the sport management industry, Principles and Practice of Sport Management, Fourth Edition provides the foundation for students as they study and prepare for a variety of sport management careers. The editors and chapter contributors, all well-known sport industry professionals, show students how to apply their new knowledge and skills to any segment of the sport industry, from high school to the international arena.
The Fourth Edition has undergone substantial content updates, including discussion of new developments and manag3rial approaches happening in the sport world, and new chapters on club management and new media in sport.
This best-selling text provides a comprehensive, current overview of the sport management field and introduces students to various segments of the industry, supplying them with the knowledge they need to successfully pursue a career in sports.
New To The Fourth Edition.
-Discussion of professionalism in electronic correspondence (text, e-mail).
-The impact of social networking on sport management.
-Social responsibility in sport management.
-Advances in television technology (HDTV, 3D TV) and how they have influenced the sport industry.
-Agents, gambling, and amateurism.
-Online sponsorshipsùbanner ads, pop-ups, and company links.
-Sport and new media.
-Discussion on how sporting goods and licensed products impact sports organizations.
-Additional case studies including Is the NFL Conduct Policy Working?; The Outsourcing of College Ticket Sales Operations; and Introducing ... The FedEx, I mean, the Discover Orange Bowl! --Book Jacket.