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Pop : how graphic design shapes popular culture / by Steven Heller.

By: Material type: TextTextPublication details: New York : Allworth Press, 2010.Description: 295 Pages. : Illustrated; 23 cmISBN:
  • 9781581157154 (broš. : alk. paper)
  • 1581157150 (broš. : alk. paper)
Other title:
  • How graphic design shapes popular culture
Subject(s): DDC classification:
  • 741.6 HEL
Contents:
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan LSAD Library Main Collection 741.6 HEL (Browse shelf(Opens below)) 1 Available 39002100565465

Enhanced descriptions from Syndetics:

"Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, satiric and political art (and other things), is integral to a broader understanding of who we are and where we are going."--Steven Heller, from the Introduction. How do popular culture and graphic design influence one another? What are the goals of design? Are they to sell? To package? To entertain? The answers to these questions are complicated and are intimately tied to the effect design has on the overall culture. POP is the first book to analyze the role of graphic design in the broader culture, as well as the impact of design on other art and entertainment forms, from album covers to baseball stadiums. Author Steven Heller addresses such subjects as: --pop icons --viral and guerilla advertising --political satire --the history of Interview, Monocle, Mad, and other magazines --illusionism and three-dimensional design --art for art's sake --design vs. decoration
--the return of hand lettering --art for the masses. POP spans over 150 years during which popular culture has influenced mass perception and behavior. Illustrated by more than fifty images, POP is sure to inspire both aspiring and experienced designers.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

The essays in this book were written for various periodicals, Web site journals, and blogs, including Print magazine, Eye magazine, Baseline magazine, Metropolis magazine, Grafik magazine, DesignObserver.com, Voice: AIGA Journal of Design, and The New York Times T Magazine\'s The Moment blog--Acknowledgments.

Kazalo.

Introduction: Snap, crackle, pop! -- What\'s cool, what\'s not. When it\'s cool to say cool ; Curse of the D word ; The decade of dirty design ; Give a hand to hand lettering ; You\'re not just a designer anymore...or are you? -- Pop icons. Design for Obama ; Shepard Fairey is not a crook ; Father of Shrek, grandfather of Tweet ; When the one-eyed man was king ; A snippet of Interview history ; Sgt. Pepper\'s Lonely Hearts Club Band ; The last loving parody of the first family ; The design of necromancy ; A Kodak moment ; Take me out to the Old Yankee Stadium -- Design literacy. Cult of the squiggly ; When bad things happen to good logos ; A good trademark : a historical perspective ; Design patois ; The return of stencil lettering ; Velvet touch lettering redux ; Clipping art, one engraving at a time ; Berthold\'s 1924 Hebrew Type Catalogue ; First on deco ; The missing link : graphic design trade magazines and the modern avant garde ; Better than real : graphic design facsimiles steal the stage ; Illusionism meet dimensionalism ; The adritus of viral and guerilla advertising -- Beware! Got flu? The art of H1N1 posters ; Japanese face masks ; Névrivitamine, Sérifer, Hémoluol, and Pancriol ; Hey Stinky, you\'re too fat, and you skin\'s bad too! ; Topanga, we hardly knew ya ; The sky is falling -- Art for art\'s sake. SMS -- shit must stop : art to go, sixties style ; Another side of Ladislav Sutnar ; The Arthur Szyk renaissance ; Why does John Baeder paint diners? -- Intelligent design. Who owns intelligent design? ; A designer by any other name... ; How not to be motivated -- Art for the masses. How much is that artifact in the window? ; A mass for mass-market paperbacks ; Confessions of a book catalogue reader ; Music design : think small ; Blue Q : novelty typecasting ; Titling home movies, Mitten\'s way ; Notgeld : the design of emergency money ; The art and craft of grocery signs ; And the trophy for the most generic trophy goes to... ; Canned laughter ; Tracking the street measles -- Nothing sacred. You mean, not all designers are liberal? ; When satire was more than funny ; My first taste of political satire ; Once upon a time, there was a big bad president ; The model president : George W. Bush advertising star ; Where have you gone, R. Cobb? ; Mad music ; Covering weirdo [magazine]

Table of contents provided by Syndetics

  • Introduction: Snap, Crackle, Pop!
  • Section 1 What's Cool, What's Not
  • When It's Cool to Say Cool (p. 17)
  • Curse of the "D" Word (p. 21)
  • The Decade of Dirty Design (p. 25)
  • Give a Hand to Hand Lettering (p. 29)
  • You're Not Just a Designer Anymore ... or Are You? (p. 31)
  • Section 2 Pop Icons
  • Design for Obama (p. 41)
  • Shepard Fairey Is Not a Crook (p. 45)
  • Father of Shrek, Grandfather of Tweet (p. 48)
  • When the One-Eyed Man Was King (p. 51)
  • A Snippet of Interview History (p. 55)
  • Sgt. Pepper's Lonely Hearts Club Band (p. 59)
  • The Last Loving Parody of The First Family (p. 63)
  • The Design of Necromancy (p. 66)
  • A Kodak Moment (p. 72)
  • Take Me Out to the Old Yankee Stadium (p. 75)
  • Section 3 Design Literacy
  • Cult of the Squiggly (p. 80)
  • When Bad Things Happen to Good Logos (p. 85)
  • A Good Trademark: A Historical Perspective (p. 89)
  • Design Patois (p. 92)
  • The Return of Stencil Lettering (p. 99)
  • Velvet Touch Lettering Redux (p. 103)
  • Clipping Art, One Engraving at a Time (p. 105)
  • Berthold's 1924 Hebrew Type Catalogue (p. 109)
  • First on Deco (p. 115)
  • The Missing Link: Graphic Design Trade Magazines and the Modern Avant Garde (p. 121)
  • Better than Real: Graphic Design Facsimiles Steal the Stage (p. 131)
  • Illusionism Meet Dimensionalism (p. 137)
  • The Adtritus of Viral and Guerilla Advertising (p. 141)
  • Section 4 Beware!
  • Got Flu? The Art of H1N1 Posters (p. 149)
  • Japanese Face Masks (p. 151)
  • Névrivitamine, Sérifer, Hémoluol, and Pancriol (p. 155)
  • Hey Stinky, You're Too Fat, and Your Skin's Bad Too! (p. 159)
  • Topanga, We Hardly Knew Ya (p. 163)
  • The Sky Is Falling (p. 167)
  • Section 5 Art for Art's Sake
  • SMS - Shit Must Stop: Art to Go, Sixties Style (p. 172)
  • Another Side of Ladislav Sutnar (p. 176)
  • The Arthur Szyk Renaissance (p. 179)
  • Why Does John Baeder Paint Diners? (p. 185)
  • Section 6
  • Who Owns Intelligent Design? (p. 193)
  • A Designer by Any Other Name... (p. 197)
  • How Not to Be Motivated (p. 205)
  • Section 7 Art For the Masses
  • How Much Is That Artifact in the Window? (p. 212)
  • A Mass for Mass-Market Paperbacks (p. 217)
  • Confessions of a Book Catalogue Reader (p. 222)
  • Music Design: Think Small (p. 225)
  • Blue Q: Novelty Typecasting (p. 229)
  • Titling Home Movies, Mitten's Way (p. 233)
  • Notgeld: The Design of Emergency Money (p. 239)
  • The Art and Craft of Grocery Signs (p. 243)
  • And the Trophy for the Most Generic Trophy Goes to ... (p. 246)
  • Canned Laughter (p. 248)
  • Tracking the Street Measles (p. 251)
  • Section 8 Nothing Sacred
  • You Mean, Not All Designers Are Liberal? (p. 258)
  • When Satire Was More than Funny (p. 263)
  • My First Taste of Political Satire (p. 267)
  • Once Upon a Time, There Was a Big Bad President (p. 271)
  • The Model President: George W. Bush Advertising Star (p. 277)
  • Where Have You Gone, R. Cobb? (p. 281)
  • Mad Music (p. 285)
  • Covering Weirdo [Magazine] (p. 287)

Author notes provided by Syndetics

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design.

He lives in New York City.

(Bowker Author Biography)

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