Principles of marketing / Philip Kotler, Gary Armstrong.
Material type:
TextPublication details: Harlow [etc.] : Pearson, 2014 [i.e. 2013]Edition: 15th ed., global edDescription: 716 p. : ill. ; 28 cmISBN: - 0273786997 (pbk)
- 9780273786993
- 658.8 KOT
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 1 | Available | 39002100481119 | ||
| Standard Loan | Moylish Library Main Collection | 658.8 KOT (Browse shelf(Opens below)) | 2 | Available | 39002100481127 |
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| 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Principles of marketing / | 658.8 KOT Principles of marketing / | 658.8 KOT Marketing management / | 658.8 LAM Perspectives on marketing management in Ireland edited by Mary Lambkin and Tony Meenaghan | 658.8 LAM Strategic marketing management / |
Enhanced descriptions from Syndetics:
For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Includes bibliographical references and indexes.
Authorised adaptation from the United Stated edition, entitled \'Principles of marketing\', 15th ed. - Pearson Education, cop. 2014. - ISBN 978013255416.