Advertising
Material type:
TextPublication details: UK FT Prentice Hall 1999Description: 324p., Ill. (some col.) facsims. (chiefly col.), paperbackISBN: - 0273632892
- 659.1 WRI
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Standard Loan | Thurles Library Main Collection | 659.1 WRI (Browse shelf(Opens below)) | Available | R02886LKRCT |
Enhanced descriptions from Syndetics:
This text looks at the area of the marketing communications mix, using Financial Times case studies, discussion questions, and book and web references to take students through the planning process. It contains coverage of information technology and advertising, interactive advertising.
Insight into marketing communication.
This text looks at the area of the marketing communications mix, using "Financial Times" case studies, discussion questions, and book and web references to take students through the planning process. It contains coverage of information technology and advertising, interactive advertising.