Blunders in international business / David A. Ricks.

By:

Ricks, David A

Material type: Text

TextPublication details: Oxford, UK ; Malden, Mass. : Blackwell Publishers, 1999.Edition: 3rd edDescription: ix, 172 p. ; 22 cmISBN:

0631217762 (pbk. : alk. paper)

Subject(s):

DDC classification:

382.09 RIC

LOC classification:

HD62.4 .R53 1999

Holdings
Item type	Current library	Call number	Status	Barcode
Standard Loan	Clonmel Library Main Collection	382.09 RIC (Browse shelf(Opens below))	Available	R06741KRCC
Standard Loan	Thurles Library Main Collection	382.09 RIC (Browse shelf(Opens below))	Available	R09532KRCT
Standard Loan	Thurles Library Main Collection	382.09 RIC (Browse shelf(Opens below))	Available	R09534KRCT
Standard Loan	Thurles Library Main Collection	382.09 RIC (Browse shelf(Opens below))	Available	R09533KRCT

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Enhanced descriptions from Syndetics:

This book explores the relationship between the management of creativity and creative approaches to management.

A revised and expanded edition of this popular book on international business blunders.
Features more than 50 new mistakes, from such well-known corporations as American Express, AOL, BMW, McDonald's, and Toyota.
Blunders from previous editions have been updated.
Errors relating to particular areas of activity - marketing, strategic management, translation, corporate governance, and so on - are grouped together.
The blunders illustrate valuable lessons, as well as being entertaining

Includes bibliographical references (p. [163]-164) and indexes.

Table of contents provided by Syndetics

Preface
1 Introduction
The Role of Culture
The Role of Communication
Structure
2 Production
Location/Layout
Product
Package
Color
Summary
3 Names
Product Names
Company Names
Summary
4 Marketing
Promotions
Pricing
Summary
5 Translation
Carelessness
Multiple Meanings
Idioms
Summary
6 Management
Cultural Differences
Labor Relations
Summary
7 Strategic Management
Entry Mode
Supply Problems
Complex Problems
Additional Mistakes
Summary
8 Other Areas of International Business
Legal
Finance
Market Research
Summary
9 Lessons Learned
Adaptation
Nationalism
Promotion
Translation
Market Research
Conclusion
Notes
Index of Companies
Index of Places
Index of Products

Author notes provided by Syndetics

David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St Louis, and Visiting Professor at the Wirtschaftsuniversität in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books, including three about international business blunders which have been featured on the Today show , in the Wall Street Journal, and in numerous other publications.

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