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The book of entrepreneurial wisdom / Classic writings by legendary entrepreneurs CLASSIC WRITINGS BY LEGENDARY ENTREPRENEURS

By: Material type: TextTextSeries: WisdomPublication details: USA John Wiley Inc 1999Description: 514p., 229 x 152mm, hardbackISBN:
  • 0471345091
Subject(s): DDC classification:
  • 658.421 KRA
Holdings
Item type Current library Call number Status Date due Barcode
Standard Loan Clonmel Library Main Collection 658.421 KRA (Browse shelf(Opens below)) Available R06039KRCC
Standard Loan Thurles Library Main Collection 658.421 KRA (Browse shelf(Opens below)) Available R09039KRCT

Enhanced descriptions from Syndetics:

Praise for The Book of Entrepreneurs' Wisdom "A great tool, not just for entrepreneurs,but for anyone trying to improve their business skills. It sure would have been nice to have had this book twenty-three years ago!" -Jim McCann, President, 1-800-Flowers Pearls from The Book of Entrepreneurs Wisdom "The secret to success: Plunge into the uncomfortable, push, or be lucky enough to have someone push you, beyond your fears and your sense of limitations." -Barry Diller "I sometimes feel like I'm behind the wheel of a racecar. I need to keep my eyes on the horizon, but I also need to keep my attention on the rear-view mirror to see who's gaining on me." -Steve Case "A business which starts off quickly, makes money at once, and seems to be in every respect a gold mine, often does not last long." -Harvey Firestone "Did I want to risk an embarrassing and costly failure? Absolutely." -Michael Bloomberg

This text presents a collection of articles about entrepreneurship by masters of the art. Self-made celebrities offer advice, inspiration and experience in their own words. The contributions are organised by theme, and each is preceded by an editor's introduction providing background on its author.

Table of contents provided by Syndetics

  • Introduction (p. ix)
  • Part I The Start-Up (p. 1)
  • I Love Mondays (p. 3)
  • Starting the Company (p. 13)
  • Go Abead--Jump! (p. 25)
  • A Tech Dream Comes True (p. 29)
  • The Three Criteria for a Successful New Business (p. 33)
  • Mrs. Drucker Starts a Business (p. 37)
  • Part II The Maverick Element and Other Qualities (p. 45)
  • Are You a Gunslinger? (p. 47)
  • The Discomfort Zone (p. 67)
  • The Power in Commitment (p. 73)
  • The Crucial Question (p. 79)
  • The Successful Entrepreneur's Toolkit (p. 85)
  • For Entrepreneurs Only (p. 95)
  • Part III Venture Capital, LBOs, and Going Public (p. 107)
  • Bankers Are the Keepers of the Keys (p. 109)
  • A Million-Dollar Mountain and a Red Hat (p. 115)
  • Money: The Truth about Financing a Growing Small Business (p. 121)
  • Strategy versus Tactics from a Venture Capitalist (p. 131)
  • LBOs Can Help Restore America's Competitive Edge (p. 143)
  • Going Public (p. 153)
  • Part IV Risk and Strategy (p. 159)
  • Risk Taking (p. 161)
  • A Winning Business Model for the 1990s (p. 171)
  • The Technique of Anticipation (p. 181)
  • The Secrets of Sniffing Around (p. 191)
  • Why a Buyer's Market Hasn't Changed Our Plans (p. 197)
  • Remington's Marketing and Manufacturing Strategies (p. 209)
  • Buying or Selling--Which Counts Most? (p. 219)
  • Ten Commandments for Building the Medium (p. 229)
  • Part V Inventors Turned Entrepreneurs (p. 243)
  • How I Made a Success of My Business (p. 245)
  • When We Invented the Personal Computer (p. 253)
  • Make the Camera as Convenient as the Pencil (p. 261)
  • In the Creator's Mind (p. 267)
  • To Win the Business Game, Do What You Know (p. 275)
  • Advice to a Young Tradesman (p. 283)
  • If I Were Twenty-One (p. 287)
  • Part VI Branding, Image, and Selling (p. 299)
  • The Best Way to Build a Brand (p. 301)
  • The Making of a Colonel (p. 309)
  • Moving Up in Marketing by Getting Down to Basics (p. 315)
  • My Test of Good Management (p. 325)
  • Breaking Through the Ad Barrier (p. 331)
  • Service Sells (p. 337)
  • Showmanship and Salesmanship (p. 347)
  • The American Museum (p. 355)
  • Part VII Entrepreneurial Management (p. 363)
  • The Need for Controls (p. 365)
  • My Style (p. 377)
  • Change Is Fun (p. 383)
  • Global Manufacturing: The Nike Story Is Just Good Business (p. 391)
  • Four-Letter Words! (p. 403)
  • The Diary of a Small Business Owner (p. 409)
  • To Make a Business Grow--Begin Growing Men (p. 425)
  • Part VIII Personal Stories (p. 433)
  • Your Own Business (p. 435)
  • Bagels, Ice Cream, or ... Pizza? (p. 453)
  • The Product Nobody Wanted (p. 465)
  • Digital Equipment Corporation: The First Twenty-Five Years (p. 475)
  • You Can Always Do Better (p. 487)
  • Acknowledgments (p. 497)
  • Notes (p. 498)
  • Credits and Sources (p. 504)
  • Chronology (p. 507)
  • Author Index (p. 509)
  • Companies Founded, Cofounded, or Managed by Authors (p. 510)
  • Index (p. 512)

Author notes provided by Syndetics

PETER KRASS is a freelance writer and editor living in New Hampshire. He has contributed extensively to Investor's Business Daily . His other books include The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry, The Book of Leadership Wisdom: Classic Writings by Legendary Business Leaders, and The Book of Investing Wisdom: Classic Writings by Great Stock-Pickers and Legends of Wall Street , all published by Wiley.

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