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Cases in consumer behaviour

By: Contributor(s): Material type: TextTextPublication details: UK John Wiley Ltd 1999Description: 180p., 229 x 152mm, Tables, paperbackISBN:
  • 0471987816
Subject(s): DDC classification:
  • 658.834 ANT
Holdings
Item type Current library Call number Status Date due Barcode
Standard Loan Clonmel Library Main Collection 658.834 ANT (Browse shelf(Opens below)) Available R06593KRCC
Standard Loan Thurles Library Main Collection 658.834 ANT (Browse shelf(Opens below)) Available RO9779KRCT
Standard Loan Thurles Library Main Collection 658.834 ANT (Browse shelf(Opens below)) Available R05483YKRCT
Standard Loan Thurles Library Main Collection 658.834 ANT (Browse shelf(Opens below)) Available R05482XKRCT
Standard Loan Thurles Library Main Collection 658.834 ANT (Browse shelf(Opens below)) Available R09097KRCT
Standard Loan Thurles Library Main Collection 658.834 ANT (Browse shelf(Opens below)) Available R09780KRCT

Enhanced descriptions from Syndetics:

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.

A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective".

old me, thrill me, taste me, love me - just for me, Damien McLoughlin; yarner water, Ann Fagraeus, Maths Lundgren and Hans Rynnel; the Body Shop - societal values in the store, Gerrit Antonides; attitudes towards recycling of household waste, Maria Piacentini; the case of the model railway purchase - a couple's diary reports, Erich Kirchler and Christa Rodler; but marriage means sharing - doesn't it?, Carole B. Burgoyne; "no one buys no name trainers..." brand imagery and product symbolism among young consumers, Margareth K. Hogg and Samantha C. Herelle; I'm in control - the market oriented development of a communication product, Jacobine J. Mannak and Jan P.L. Schoormans; product placement, Daniel Read.

Table of contents provided by Syndetics

  • Hold Me, Thrill Me, Taste Me, Love Me
  • Yarner Water
  • The Body Shop: Societal Values in the Store
  • Attitudes Towards Recycling of Household Waste
  • The Case of the Model Railway Purchase
  • But Marriage Means Sharing - Doesn't It..?
  • 'No One Buys No Name Trainers...'
  • I'm in Control
  • Product Placement
  • Advertising with Power or Suspicion?
  • Food Shopping Styles in Hungary
  • Hurry - Only Whilst Stocks Last...?
  • Consumer Borrowing Decisions
  • A Single Currency for Europe - The Euro
  • Age-Lite
  • Dissatisfied with Doing the Dishes
  • The Behaviour of the Young Towards Luxury Products
  • Pasta in Europe
  • Andrex Comes Out of the Closet
  • Consumers' Evaluations of Products Labelled 'Made in Europe'

Author notes provided by Syndetics

Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication and Director of the research institute ERASM at the Rotterdam School of Management, Erasmus University Rotterdam.

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