Cases in consumer behaviour
Material type: TextPublication details: UK John Wiley Ltd 1999Description: 180p., 229 x 152mm, Tables, paperbackISBN:- 0471987816
- 658.834 ANT
Item type | Current library | Call number | Status | Date due | Barcode | |
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Standard Loan | Clonmel Library Main Collection | 658.834 ANT (Browse shelf(Opens below)) | Available | R06593KRCC | ||
Standard Loan | Thurles Library Main Collection | 658.834 ANT (Browse shelf(Opens below)) | Available | RO9779KRCT | ||
Standard Loan | Thurles Library Main Collection | 658.834 ANT (Browse shelf(Opens below)) | Available | R05483YKRCT | ||
Standard Loan | Thurles Library Main Collection | 658.834 ANT (Browse shelf(Opens below)) | Available | R05482XKRCT | ||
Standard Loan | Thurles Library Main Collection | 658.834 ANT (Browse shelf(Opens below)) | Available | R09097KRCT | ||
Standard Loan | Thurles Library Main Collection | 658.834 ANT (Browse shelf(Opens below)) | Available | R09780KRCT |
Enhanced descriptions from Syndetics:
Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.
A collection of case studies of consumer behaviour contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook "Consumer Behaviour: A New Perspective".
old me, thrill me, taste me, love me - just for me, Damien McLoughlin; yarner water, Ann Fagraeus, Maths Lundgren and Hans Rynnel; the Body Shop - societal values in the store, Gerrit Antonides; attitudes towards recycling of household waste, Maria Piacentini; the case of the model railway purchase - a couple's diary reports, Erich Kirchler and Christa Rodler; but marriage means sharing - doesn't it?, Carole B. Burgoyne; "no one buys no name trainers..." brand imagery and product symbolism among young consumers, Margareth K. Hogg and Samantha C. Herelle; I'm in control - the market oriented development of a communication product, Jacobine J. Mannak and Jan P.L. Schoormans; product placement, Daniel Read.
Table of contents provided by Syndetics
- Hold Me, Thrill Me, Taste Me, Love Me
- Yarner Water
- The Body Shop: Societal Values in the Store
- Attitudes Towards Recycling of Household Waste
- The Case of the Model Railway Purchase
- But Marriage Means Sharing - Doesn't It..?
- 'No One Buys No Name Trainers...'
- I'm in Control
- Product Placement
- Advertising with Power or Suspicion?
- Food Shopping Styles in Hungary
- Hurry - Only Whilst Stocks Last...?
- Consumer Borrowing Decisions
- A Single Currency for Europe - The Euro
- Age-Lite
- Dissatisfied with Doing the Dishes
- The Behaviour of the Young Towards Luxury Products
- Pasta in Europe
- Andrex Comes Out of the Closet
- Consumers' Evaluations of Products Labelled 'Made in Europe'