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Cases in marketing management

By: Contributor(s): Material type: TextTextPublication details: USA John Wiley Inc WIE 1992Description: 608p., 229 x 152mm, paperbackISBN:
  • 047157368X
Subject(s):
Holdings
Item type Current library Call number Status Date due Barcode
Standard Loan Thurles Library Main Collection 658.81 DAL (Browse shelf(Opens below)) Available R02878MKRCT

THE 50 CASES IN THIS BOOK COVER A WIDE ASSORTMENT OF MARKETING SITUATIONS IN COMSUMER, INDUSTRIAL, DOMESTIC AND INTERNATIONAL SETTINGS.

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