Cases in Marketing Management - 2nd Edition

By:

Moutinho, Luiz

Material type: Text

TextPublication details: FINANCIAL TIMES PRENTICE HALL 1995Edition: 2ndISBN:

0201627442

Subject(s):

Marketing Management

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Standard Loan	Thurles Library Main Collection	658.8 MOU (Browse shelf(Opens below))	Available		R09877KRCT

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Enhanced descriptions from Syndetics:

This work sets out to bridge the gap between academia and the real world, to develop students' essential marketing experience and skills by casting the reader into the role of decision maker. Marketing areas covered range from strategic marketing to managing the marketing mix and from not-for-profit marketing to marketing innovations. The fields of applications are numerous, ranging from motor racing, financial services and drinks to transportation, supermarkets and radio stations. International cases from the USA, New Zealand, Spain, Sweden, Canada, Mongolia, Japan and Mexico are presented.

Table of contents provided by Syndetics

Part 1 Marketing and Policy Strategy
1 Arhi Pivnii Kombinat. Plaswin Group
2 The Battle for Portable Power: Ever Ready versus Duracell
3 Dawson & Company limited. Fuji Bank. Lysander's Wine Cellars
4 The Great Western Brewing Company Ltd. PPP
5 Grand Prix Motor Racing Innovation
6 Cifra. Asea-Brown Boveri. Medical Research Incorporated
7 The Scottish National Opera
Part 2 Managing the Marketing Mix: Flying Waiters Ltd
8 Home from Home Limited. MIT Tractors
9 POK Electronic Systems
10 WEDR-FM Radio Station. Aroma
11 The Langport Building Society. Windsor Building Society
12 The Southwest Bank
13 Avis Rent-a-Car Limited. Ulaanbaatar Carpet Factory
14 Strathspey Centre
15 London Underground Ltd. (LUL)
16 The Scottish Football League