Effective public relations

By:

Cutlip

Material type: Text

TextSeries: Prentice Hall International EditionsPublication details: USA US Imp & PHIPEs 1999Edition: 8th edDescription: 608p., Facsimiles, portraits, paperbackISBN:

0130254452

Subject(s):

DDC classification:

659.2 CUT

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Standard Loan	Clonmel Library Main Collection	659.2 CUT (Browse shelf(Opens below))	2	Available	R13870KRCC
Standard Loan	Thurles Library Main Collection	659.2 CUT (Browse shelf(Opens below))	1	Available	30026000008457
Standard Loan	Thurles Library Main Collection	659.2 CUT (Browse shelf(Opens below))	1	Available	30026000008440

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Previous	659.173 STR Satisfaction guaranteed : the making of the American mass market /	659.1991 LES Mediating the tourist experience : from brochures to virtual encounters /	659.2 All about public relations how to build business success on good communications Roger Haywood	659.2 Effective public relations	659.2 GUN Public relations : a practical approach /	659.2 HOR Quick win Public Relations : answers to your top 100 public relations questions /	659.2 HOW The Practice of public relations edited by Wilfred Howard	Next

Enhanced descriptions from Syndetics:

Presents a summary of public relations concepts, theory, principles, history, management, and practices. This book is intended for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs.

A TEXTBOOK ON EPR. DEFINES THE BASIC CONCEPTS AND HOW THE PRACTICE IS CONDUCTED IN VARIOUS SETTINGS. OUTLINES THE THEORIES, PRINCIPLES AND PROCESES THAT GUIDE THE PRACTICE.

Table of contents provided by Syndetics

Part I Concept, Practitioners, Context, and Origins
Chapter 1 Introduction to Contemporary Public Relations
Chapter 2 Public Relations Practitioners
Chapter 3 Organizational Settings
Chapter 4 Historical Origins
Part II Foundations
Chapter 5 Ethics and Professionalism
Chapter 6 Legal Considerations
Chapter 7 Theory: Adjustment and Adaptation
Chapter 8 Theory: Communication and Public Opinion
Chapter 9 Internal Media and Employee Communication
Chapter 10 External Media and Media Relations
Part III Management Process
Chapter 11 Step One: Defining Public Relations Problems
Chapter 12 Step Two: Planning and Programming
Chapter 13 Step Three: Taking Action and Communicating
Chapter 14 Step Four: Evaluating the Program
Part IV The Practice
Chapter 14 Business and Industry
Chapter 15 Government and Public Affairs
Chapter 16 Nonprofit Organizations, Health Care, and Education
Chapter 17 Trade Associations, Professional Societies, and Labor Unions