Entrepreneurship Fifth edition
Material type:
TextPublication details: UK McGraw-Hill Publ Com 2001Edition: 5th edDescription: 683p., Maps, paperbackISBN: - 0071123512
- 658.421 HIS
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Standard Loan | Thurles Library Main Collection | 658.421 HIS (Browse shelf(Opens below)) | Available | R11670KRCT |
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| 658.421 HIS Entrepreneurship | 658.421 HIS Entrepreneurship | 658.421 HIS Entrepreneurship | 658.421 HIS Entrepreneurship | 658.421 HIS Entrepreneurship | 658.421 HIS Entrepreneurship / | 658.421 HIS Entrepreneurship / |
Enhanced descriptions from Syndetics:
This book is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.
Designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to descriptions of how to embark on a new venture in a logical manner, with actual case studies and entrepreneur profiles to help illustrate successful and not-so-successful ventures.
Part 1 The entrepreneurial perspective: the nature and importance of entrepreneurs - opening profile - Ted Turner; the entrepreneurial and intrapreneurial mind - opening profile - Ewing Mation Kauffman; the individual entrepreneur - opening profile - Lillian Vernon Katz; international entrepreneurship opportunities - opening profile - A. Malachi Mixon III; cases for part 1. Part 2 Creating and starting the venture: creativity and the business idea - opening profile - Frederick W. Smith; legal issues for the entrepreneur - opening profile - Daniel Schreiber; the business plan - opening profile - Martha Stewart; the marketing plan - opening profile - Michael S. Dell; the financial plan - opening profile - Bill Porter; the organizational plan - opening profile - Howard Schultz; cases for part 2. Part 3 Financing the new venture: sources of capital - opening profile - Walt Disney; informal risk capital and venture capital - opening profile - David Wetherell; cases for part 3. Part 4 Managing, growing and ending the new venture: preparing for the new venture launch -early management decisions - opening profile - Bryan and Jennifer Maxwell; managing early growth of the new venture - opening profile - Bill Gross; new venture expansion strategies and issues - opening profile - Tom Kitchin.