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Global marketing
Material type:
TextPublication details: BLACKWELL PUBLICATIONISBN: - 1557864934
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Thurles Library Main Collection | 658.8 LAM (Browse shelf(Opens below)) | 1 | Available | R09438KRCT |
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Enhanced descriptions from Syndetics:
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.
Table of contents provided by Syndetics
- Foreword
- Preface
- List of Exhibits
- Part I Introduction
- 1 Marketing Frames of Reference
- 2 Organizing Marketing Experience
- Part II Researching International Markets
- 3 Country Analysis
- 4 Demographic Facts
- 5 Cultural Insights
- 6 Political Realities
- Part III Positioning Global Brands
- 7 Marketing Teamwork
- 8 Marketing Strategy
- 9 Product Positioning
- 10 Channel Management
- Part IV Signaling National Information
- 11 Promotion Marketing
- 12 Price Signals
- 13 Sales Force Behavior
- 14 Value Marketing
- 15 Marketing Forecasts