Image from Syndetics
MARKETING CONCEPTS AND STRATEGIES
Material type:
TextAnalytics: Show analyticsPublication details: HOUGHTON MIFFLIN CO. 1997Edition: 3RD EUROPEAN EDITION AND 2ND SUPLEMENTARYDescription: PBISBN: - 0395790050
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 658.819 DIB (Browse shelf(Opens below)) | Available | R00756WKRCC | ||
| Standard Loan | Thurles Library Main Collection | 658.819 DIB (Browse shelf(Opens below)) | Available | R03243KKRCT | ||
| Standard Loan | Thurles Library Main Collection | 658.819 DIB (Browse shelf(Opens below)) | Available | R05002WKRCT |
Enhanced descriptions from Syndetics:
Revised to include material on new practices and research in the field of marketing. All case material has been either updated or replaced, and the latest European statistics are included throughout the text.
A CLEAR AND COMPREHENSIVE TEXT WITH A LOT OF EUROPEN DATA, CASES AND EXAMPLES. COVERS ALL SUBJECTS IN TH EMARKETING DOMAIN.