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New products management

By: Contributor(s): Material type: TextTextPublication details: USA McGraw-Hill USA 1999Edition: 6th edDescription: 560p., 248 x 190mm, Index, hardbackISBN:
  • 0070275521
Subject(s):
Contents:
Part 1 Overview and opportunity identification/selection: the menu; the new products process; opportunity identification and selection - strategic planning for new products. Part 2 Concept generation: preparation and alternatives; problem-based ideation; analytical attribute approaches - introduction and perceptual mapping; analytical attribute approaches - trade-off analysis and qualitative techniques. Part 3 Concept/project evaluation: the concept evaluation system; concept testing; the full screen; sales forecasting and financial analysis; product protocol. Part 4 Development: design; development team management; special issues in development; product use testing. Part 5 Launch: strategic launch planning; implementation of the strategic plan; market testing - pseudo sales methods; market testing continued -controlled sales and full sale; launch management; public policy issues; appendices.
Holdings
Item type Current library Call number Status Date due Barcode
Standard Loan Thurles Library Main Collection 658.5 CRA (Browse shelf(Opens below)) Available R08252KRCT
Standard Loan Thurles Library Main Collection 658.5 CRA (Browse shelf(Opens below)) Available R08254KRCT
Standard Loan Thurles Library Main Collection 658.5 CRA (Browse shelf(Opens below)) Available R08251KRCT
Standard Loan Thurles Library Main Collection 658.5 CRA (Browse shelf(Opens below)) Available R08465KRCT
Standard Loan Thurles Library Main Collection 658.5 CRA (Browse shelf(Opens below)) Available R04379KKRCC

Enhanced descriptions from Syndetics:

NEW PRODUCTS MANAGEMENT provides a management approach, with the perspective of marketing. In every organization there is a person or group of persons who are charged with getting new goods and services onto the market. Frequently those people are new product managers, or project managers, or team leaders. They lead a multifunctional group of people, with the perspective of a general manager. NEW PRODUCTS MANAGEMENT, Sixth Edition recognizes the value of the cross-functional team. That team will include representatives from all areas of business. A team leader (or future team leaders) will benefit from this text and its approach. The theories introduced in this text are reinforced through applications in the business world.

This updated text provides a management approach to new products management, from the perspective of marketing. It uses business world applications to reinforce the theories introduced, covers product design and team management issues and explains the benefits of cross-functional teams.

THIS BOOK PROVIDES THE MANAGEMENT APPROACH TO THE NEW PRODUCTS SUBJECT.

Part 1 Overview and opportunity identification/selection: the menu; the new products process; opportunity identification and selection - strategic planning for new products. Part 2 Concept generation: preparation and alternatives; problem-based ideation; analytical attribute approaches - introduction and perceptual mapping; analytical attribute approaches - trade-off analysis and qualitative techniques. Part 3 Concept/project evaluation: the concept evaluation system; concept testing; the full screen; sales forecasting and financial analysis; product protocol. Part 4 Development: design; development team management; special issues in development; product use testing. Part 5 Launch: strategic launch planning; implementation of the strategic plan; market testing - pseudo sales methods; market testing continued -controlled sales and full sale; launch management; public policy issues; appendices.

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