The Principles of Marketing ESSENTIAL

By:

Kotler

Material type: Text

TextSeries: Prentice Hall International EditionsPublication details: USA US Imp & PHIPEs 1998Edition: 8th edDescription: 528p., 280 x 210mm, Col. ill. facsims. (chiefly col.), col. port., paperbackISBN:

0130961906

Subject(s):

Business Development

Holdings ( 2 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Thurles Library Main Collection	658.8 KOT (Browse shelf(Opens below))		Available		R04557AKRCT
Standard Loan	Thurles Library Main Collection	658.8 KOT (Browse shelf(Opens below))	1	Available		R13681KRCT

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Enhanced descriptions from Syndetics:

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, "Principles of Marketing" tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.