Strategic Marketing Sixth edition.

Enhanced descriptions from Syndetics:

This text examines the concepts and processes for gaining competitive advantage in the marketplace. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.

Table of contents provided by Syndetics

• Part I Market-Driven Strategy
• Chapter 1 Market Driven Strategy
• Chapter 2 Business and Marketing Case
• 1-1 Bertelsmann AG - China Case
• 1-2 Wal-Mart Case
• 1-3 EuroDisney
• Part II Situation Analysis
• Chapter 3 Market Vision, Structure, and Analysis
• Chapter 4 Segmenting Markets
• Chapter 5 Continuous Learning about Markets Case
• 2-1 Iridium Case
• 2-2 Nike Case
• 2-3 Campbell Soup
• Part III Designing Market-Driven Strategies
• Chapter 6 Market Targeting and Strategic Positioning
• Chapter 7 Relationship Strategies
• Chapter 8 Planning for New Products Case
• 3-1 Johnson & Johnson Case
• 3-2 McDonald's Case
• 3-3 Apex Chemical Company
• Part IV Market-Focused Program Development
• Chapter 9 Strategic Brand Management
• Chapter 10 Managing Value Chain Relationships
• Chapter 11 Pricing Strategy
• Chapter 12 Promotion, Advertising, and Sales Promotion Strategies
• Chapter 13 Sales Force and Direct Marketing Strategies Case
• 4-1 Hill's Science Diet Pet Food Case
• 4-2 Hewlett-Packard Company Case
• 4-3 Yoplait USA
• Part V Implementing and Managing Market-Driven Strategies
• Chapter 14 Designing Market-Driven Organizations
• Chapter 15 Strategy Implementation and Control Case
• 5-1 Airbus Case
• 5-2 United States Tobacco Company Case
• 5-3 Motorola
• Part VI Comprehensive Cases Case
• 6-1 Coca-Cola (Japan) Company Case
• 6-2 SystemSoft Corporation Case
• 6-3 Cima Mountaineering, Inc. Case
• 6-4 CUTCO International Case
• 6-5 Highlights for Children, Inc. Case
• 6-6 L'Oreal Nederland BV Case
• 6-7 Capital Case
• 6-8 Corporation Case
• 6-9 During AG (Fottle) Case
• 6-10 Optical Fiber Corporation Case
• 6-11 Murphy Brewery Ireland, Limited Case
• 6-12 Golden Valley Microwave Foods, Inc. Case
• 6-13 The Bacova Guild, Ltd. (A) Case
• 6-14 Powrtron Corporation Case
• 6-15 Wind Technology Case
• 6-16 Dunkin' Donuts Case
• 6-17 Stone & Lewis Case
• 6-18 Konark Television India Case
• 6-19 Wentworth Industrial Cleaning Supplies Case
• 6-20 LoJack Corporation