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The tipping point : how little things can make a big difference / Malcolm Gladwell.

By: Material type: TextTextPublication details: London : Abacus, 2001.Description: viii, 279 pages ; 20 cmISBN:
  • 0349114463
  • 9780349114460
  • 9780349113463
  • 0349113467
Subject(s): DDC classification:
  • 302 GLA
Contents:
1. The Three Rules of Epidemics -- 2. The Law of the Few: Connectors, Mavens, and Salesmen -- 3. The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus -- 4. The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime -- 5. The Power of Context (Part Two): The Magic Number One Hundred and Fifty -- 6. Case Study: Rumors, Sneakers, and the Power of Translation -- 7. Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette -- 8. Conclusion: Focus, Test, and Believe.
Fiction notes: Click to open in new window
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Clonmel Library Main Collection 302 GLA (Browse shelf(Opens below)) Available 30026000069129
Standard Loan Clonmel Library Main Collection 302 GLA (Browse shelf(Opens below)) Available R05213JKRCC
Standard Loan Clonmel Library Main Collection 302 GLA (Browse shelf(Opens below)) 1 Available R09857KRCC
Standard Loan Moylish Library Main Collection 302 GLA (Browse shelf(Opens below)) Available 39002100696898
Standard Loan Moylish Library Main Collection 302 GLA (Browse shelf(Opens below)) 1 Available 39002100694646
Standard Loan Thurles Library Main Collection 302 GLA (Browse shelf(Opens below)) Available R19642JKRC
Standard Loan Thurles Library Main Collection 302 GLA (Browse shelf(Opens below)) 1 Available R19645MKRC

Enhanced descriptions from Syndetics:

The Tipping Point is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change.

Originally published: London: Little, Brown, 2000.

Includes bibliographical references and index.

1. The Three Rules of Epidemics -- 2. The Law of the Few: Connectors, Mavens, and Salesmen -- 3. The Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus -- 4. The Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime -- 5. The Power of Context (Part Two): The Magic Number One Hundred and Fifty -- 6. Case Study: Rumors, Sneakers, and the Power of Translation -- 7. Case Study: Suicide, Smoking, and the Search for the Unsticky Cigarette -- 8. Conclusion: Focus, Test, and Believe.

Excerpt provided by Syndetics

Why did crime in New York drop so suddenly in the mid-nineties? How does an unknown novelist end up a bestselling author? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning?In this brilliant and groundbreaking audiobook, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, children's television, and the early days of the American Revolution for clues about making ideas infectious, and visits market mavens and great salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story and a road map to change, with a profoundly hopeful message--that one imaginative person applying a well-placed lever can move the world. Excerpted from The Tipping Point: How Little Things Make a Big Difference by Malcolm Gladwell All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

Author notes provided by Syndetics

In 2005, Time named Malcolm Gladwell one of its 100 most influential people. He is the author of three books, each of which reached number one on the New York Times Best Seller list. They are: The Tipping Point, Blink, and Outliers. His fourth book, What the Dog Saw and Other Adventures was published in 2009.

He is a is a British-born Canadian journalist and author. Gladwell was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker. He graduated with a degree in history from the University of Toronto's Trinity College in 1984.

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