Understanding services management INTEGRATING MARKETING ORGANISATIONAL BEHAVIOUR OPERATIONS AND HUMAN RESOURCE MANAGEMENT
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 1872853560
Item type | Current library | Call number | Status | Date due | Barcode | |
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Standard Loan | Thurles Library Main Collection | 338.406 GLY (Browse shelf(Opens below)) | Available | R08738KRCT | ||
Standard Loan | Thurles Library Main Collection | 338.406 GLY (Browse shelf(Opens below)) | Available | R08736KRCT |
Enhanced descriptions from Syndetics:
The diverse and complex challenges presented in the management of service-dominated enterprises are increasingly being met by interdisciplinary approaches involving marketing, organizational behaviour, operations and human resource management.
The complex challenges presented in the management of service-dominated enterprises are increasingly being met by interdisciplinary approaches involving marketing, organizational behaviour, operations and human resource management. This text explores service management thought and practice.
Services Management Literature Overview: A Rationale for Interdisciplinary Study, Raymond Fisk et al; Service Quality at the Manufacturing-Marketing Interface: From Kaizen to Service-Driven Logistics, Brian Fynes et al; Measuring and Monitoring Service Quality, A. Parasuraman; Service Blueprinting and Service Mapping, Jane Kingman-Brundage; Customer Care in Services, Barbara R. Lewis; Organizing for Service: Empowerment or Production Line?, David E. Bowen and Edward E. Lawler; Managing Services: The Human Factor, Christopher H. Lovelock; Relationship Marketing: Its Role in the Market Economy, Evert Gummesson; Services Marketing and the Concept of Exchange: An Integrative Approach, William J. Glynn and Uolevi Lehtinen; The Cost of Service Quality: Extending the Boundaries of Accounting Systems to Enhance Customer Value, James G. Barnes and Judith A. Cumby; Managing and Marketing to Internal Customers, Audrey Gilmore and David Carson; Marketing Services to External Customers, Adrian Payne and Moira Clark; Avoiding Services Marketing Myopia: A Contingency Approach, Lauren Wright; Services Management in the Business-to-Business Sector: From Networks to Relationship Marketing, Sean de Burca; The Service Firm in International Marketing, Frank Bradley; Strategic Services Management: Examining It and Understanding It, James L. Heskett.