Understanding Services Management Integrating Marketing, Organisational Behaviour,Operations and Human Resource Management
Material type: TextSeries: Irish Studies in ManagementPublication details: Republic of Ireland Oak Tree Press 1995Description: HBISBN:- 1872853560
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Standard Loan | Thurles Library Main Collection | 338.406 GLY (Browse shelf(Opens below)) | Available | R11072KRCT |
Enhanced descriptions from Syndetics:
The diverse and complex challenges presented in the management of service-dominated enterprises are increasingly being met by interdisciplinary approaches involving marketing, organizational behaviour, operations and human resource management.