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Understanding Services Management Integrating Marketing, Organisational Behaviour,Operations and Human Resource Management

By: Contributor(s): Material type: TextTextSeries: Irish Studies in ManagementPublication details: Republic of Ireland Oak Tree Press 1995Description: HBISBN:
  • 1872853560
Subject(s):
Holdings
Item type Current library Call number Status Date due Barcode
Standard Loan Thurles Library Main Collection 338.406 GLY (Browse shelf(Opens below)) Available R11072KRCT

Enhanced descriptions from Syndetics:

The diverse and complex challenges presented in the management of service-dominated enterprises are increasingly being met by interdisciplinary approaches involving marketing, organizational behaviour, operations and human resource management.

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