Image from Syndetics
The logo design workbook : a hands-on guide to creating logos / Sean Adams & Noreen Morioka.
Material type:
TextPublication details: Gloucester, Mass. : Rockport ; Hove : RotoVision, 2004.Description: 240 p. : col. ill. ; 23cmContent type: - text
- unmediated
- volume
- 159253032X
- 741.6 ADA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 741.6 ADA (Browse shelf(Opens below)) | 1 | Available | R13886KRCC | ||
| Standard Loan | Clonmel Library Main Collection | 741.6 ADA (Browse shelf(Opens below)) | 2 | Available | R13889KRCC |
Enhanced descriptions from Syndetics:
Covering the fundamental areas of the graphic design business, this title provides the reader with a range of content about logos, and tools to help them make better designs. It offers ideas and inspiration by featuring hundreds of real-life logos from around the world that have succeeded.
Table of contents provided by Syndetics
- Introduction (p. 8)
- Why and What (p. 11)
- Why a Logo? (p. 12)
- History
- Strategy
- What Is a Logo? (p. 16)
- Wordmark
- Symbol
- Monogram
- The Ten Rules (p. 21)
- 1. Answer who, what, why?
- 2. Identify, don't explain
- 3. Understand limitations
- 4. Be seductive
- 5. Make mnemonic value
- 6. Pose a question
- 7. Design for longevity
- 8. Make the logo the foundation of a system
- 9. Design for a variety of media
- 10. Be strong
- Logo Development (p. 43)
- Typography
- Color
- Image/Iconography
- Shape
- Hierarchy and scale
- Static vs. changeable
- System Dynamics (p. 67)
- Creating a kit of parts
- Various media
- Implementing Logos (p. 79)
- Rollout
- Anatomy of a standards manual
- Various media
- Staying Involvled: Auditing Systems
- Case Studies (p. 100)
- AdamsMorioka, Inc. Beverly Hills
- Atelier Works London
- Blue river Newcastle Upon Tyne
- Cahan & Associates San Francisco
- Chermayeff & Geismar Inc. New York
- Concrete Design Communications Inc. Toronto
- CPd Melbourne
- Crosby Associates Chicago
- Doyle Partners New York
- Dynamo Dublin
- Format Design Hamburg
- Frankfurt Balkind New York
- Johnson Banks London
- Kinetic Singapore Singapore
- KINETIK Washington, D.C.
- KROG Ljubljana, Slovenia
- Landor Associates San Francisco
- Landor Associates International Limited Tokyo
- Liska + Associates, Inc. Chicago
- Manx Kommunikationsdesign Essen
- Methodologie Seattle
- Morla Design San Francisco
- Ogilvy & Mather, Brand Intergration Group New York
- Pentagram Design New York
- Pentagram Design San Francisco
- Pentagram Design Ltd. London
- Ph.D. Santa Monica
- Porto+Martinez designStudio Rio de Janeiro
- Rigsby Design Houston
- Steinbranding Buenos Aires
- Stilradar Stuttgart
- Untitled Kent, England
- VSA Partners Chicago
- John Beilenberg Belfast, Maine
- Designer Logo Gallery (p. 224)
- Lost Logos (p. 228)
- Logo Gallery (p. 232)
- Designer Directory (p. 238)
- Bibliography (p. 240)