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Electronic Commerce: A Managerial Perspective
Material type:
TextPublication details: UK: Prentice Hall: 2004Edition: 2004ISBN: - 0131230158
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 658.054 TUR (Browse shelf(Opens below)) | 1 | Available | R15055KRCT |
Enhanced descriptions from Syndetics:
The purpose of this text is to describe the essentials of electronic commerce - how it is being conducted and managed as well as assessing its major opportunities, limitations, issues and risks. With its managerial orientation and interdisciplinary approach, this book for beginners in e-commerce is clear, simple, well-organized and provides all the basic definitions as well as logical support. It uses extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world.
Table of contents provided by Syndetics
- I Introduction To E-Commerce and E-Marketplaces
- 1 Overview of Electronic Commerce
- 2 E-Marketplaces: Structure, Mechanisms, Economics, and Impacts
- Appendix 2A Build to Order Production
- II Internet Consumer Retailing
- 3 Retailing in Electronic Commerce: Products and Services
- 4 Consumer Behavior, Online Market Research, and Customer Relationship Management
- 5 Online Advertising
- III Business-To-Business E-Commerce
- 6 Company-Centric B2B and E-Procurement
- Appendix 6A From Traditional to Internet-Based EDI
- 7 Public B2B Exchanges and Portals
- Appendix 7A Communication Networks and Extranets for B2B
- IV Other EC Models and Applications
- 8 E-Supply Chains, Collaborative Commerce, and Intrabusiness EC
- Appendix 8A Intranets
- 9 E-Government, E-Learning, and Other EC Applications
- 10 Mobile Commerce and Pervasive Computing
- V EC Support Services
- 11 Auctions
- 12 E-Commerce Security
- 13 Electronic Payment Systems
- 14 Order Fulfillment, Content Management, and Other Support Services
- VI EC Strategy and Implementation
- 15 E-Commerce Strategy and Global EC
- 16 Launching a Successful Online Business
- 17 Legal, Ethical, and Social Impacts of EC
- VII Online Application Development
- 18 Building EC Applications and Infrastructure
- Online Appendix
- Current EC Research
- Online Technical Appendixes
- A Infrastructure for Electronic Commerce
- B Web Page Design and Creation
- C Web Programming
- D Software Agents
- Online Tutorials
- T1 EC Business Planning
- T2 Building a Storefront
- T3 The Supply Chain and Its Management
Author notes provided by Syndetics
Senior Lecturer, University of Stirling.050