The Long Tail How Endless Choice is Creating Unlimited Demand
Material type:
TextPublication details: London, U.K. : Random House Business Books, ; 2006.Edition: 2006Description: xii, 238 p. : ill. ; 24 cmISBN: - 184413850X
- 9781844138500
- 338 AND
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 338 AND (Browse shelf(Opens below)) | 1 | Available | R09856KRCC | ||
| Standard Loan | Clonmel Library Main Collection | 338 AND (Browse shelf(Opens below)) | 1 | Available | R09863KRCC | ||
| Standard Loan | Clonmel Library Main Collection | 338 AND (Browse shelf(Opens below)) | 1 | Available | R14304KRCT | ||
| Standard Loan | Moylish Library Main Collection | 338 AND (Browse shelf(Opens below)) | 1 | Available | 39002100652149 |
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Enhanced descriptions from Syndetics:
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.