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Marketing Research : An applied approach
Material type:
TextPublication details: Financial Times PressEdition: Updated Second European EditionISBN: - 0273695304
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 658.83 MAL (Browse shelf(Opens below)) | 1 | Available | R14241KRCT | ||
| 2 Hour Loan | Thurles Library Reserve - Library Issue Desk | 658.83 (Browse shelf(Opens below)) | 1 | Library Use Only | R10029KRCC |
Enhanced descriptions from Syndetics:
Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject. It includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research.