Managing Services Marketing

By:

Bateson, John E.G

Material type: Text

TextPublication details: USA: Dryden Press: 1992Edition: 2nd. EditionDescription: 600pISBN:

9780030973901

Subject(s):

Services Marketing

DDC classification:

658.8 BAT

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Clonmel Library Main Collection	658.8 BAT (Browse shelf(Opens below))	1	Available		R15148XKRC

This edition combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organisational behaviour, operations management, and strategy literature. The balance of text and readings apparent in the fourth edition highlights the increased emphasis on services in the marketing field.

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