gogogo
Syndetics cover image
Image from Syndetics

Strategic marketing [9th edition] / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Material type: TextTextPublication details: Boston ; [London : McGraw-Hill], 2009.Edition: International ed., 9th edDescription: xv, 784 p. : ill., maps ; 26 cmISBN:
  • 9780071263351 ( pbk.) :
  • 0071263357 ( pbk.) :
Subject(s): DDC classification:
  • 658.802 CRA
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Clonmel Library Main Collection 658.802 CRA (Browse shelf(Opens below)) 1 Available R18241PKRC
Standard Loan Moylish Library Main Collection 658.802 CRA (Browse shelf(Opens below)) 1 Available R18239KKRC
Standard Loan Thurles Library Main Collection 658.802 CRA (Browse shelf(Opens below)) Available R16599XKRC
Standard Loan Thurles Library Main Collection 658.802 CRA (Browse shelf(Opens below)) 1 Available R16590AKRC
Standard Loan Thurles Library Main Collection 658.802 CRA (Browse shelf(Opens below)) 1 Available R16593LKRC
Standard Loan Thurles Library Main Collection 658.802 CRA (Browse shelf(Opens below)) 1 Available R16592KKRC
Standard Loan Thurles Library Main Collection 658.802 CRA (Browse shelf(Opens below)) 1 Available R16596PKRC
Standard Loan Thurles Library Main Collection 658.802 CRA (Browse shelf(Opens below)) 1 Available R18514XKRC
Standard Loan Thurles Library Main Collection 658.802 CRA (Browse shelf(Opens below)) 1 Available R18515YKRC
Standard Loan Thurles Library Main Collection 658.802 CRA (Browse shelf(Opens below)) 1 Available R18519LKRC
Standard Loan Thurles Library Main Collection 658.802 CRA (Browse shelf(Opens below)) 1 Available R18363AKRC

Enhanced descriptions from Syndetics:

This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.

Previous ed.: 2006.

Formerly CIP. Uk

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • Part 1 Strategic Marketing
  • 1 Imperatives for Market-Driven Strategy
  • 2 Markets And Competitive Space
  • 3 Strategic Market Segmentation
  • 4 Strategic Customer Relationship Management
  • 5 Capabilities For Learning About Customers and Markets
  • Cases for Part II
  • Case 2-1 Pfizer Inc
  • Case 2-2 Ikea
  • Case 2-3 China and India: Opportunities and Challenges
  • Case 2-4 Johnson & Johnson
  • Part III Designing Market-Driven Strategies
  • 6 Market Targeting and Strategic Positioning
  • 7 Strategic Relationships
  • 8 Innovation and New Product Strategy
  • Cases for Part III
  • Case 3-1 Walt Disney Co
  • Case 3-2 Intel Corp
  • Case 3-3 McDonald's
  • Case 3-4 Tesco PLC
  • Part IV Market-Driven Program Development
  • 9 Strategic Brand Management
  • 10 Value Chain Strategy
  • 11 Pricing Strategy
  • 12 Promotion, Advertising and Sales Promotion Strategies
  • 13 Sales Force, Internet and Direct Marketing Strategies
  • Cases for Part IV
  • Case 4-1 Microsoft Corp. (A)
  • Case 4-2 Nike Inc
  • Case 4-3 Dell Inc
  • Case 4-4 Hewlett-Packard Co
  • Part V Implementing and Managing Market-Driven Strategies
  • 14 Designing Market-Driven Organizations
  • 15 Marketing Strategy Implementation and Control
  • Appendix 15A Marketing Metrics
  • Cases for Part V
  • Case 5-1 Verizon Communications Inc
  • Case 5-2 Home Depot Inc
  • Case 5-3 Yahoo! Inc
  • Case 5-4 Nissan Motor Co
  • Part VI Comprehensive Cases
  • Case 6-1 Microsoft Corp. (B)
  • Case 6-2 Samsung Electronics
  • Case 6-3 General Electric Appliances
  • Case 6-4 Slendertone
  • Case 6-5 Toyota
  • Case 6-6 Coca-Cola (B)
  • Case 6-7 Keurig Inc
  • Case 6-8 Dura-Plast, Inc
  • Case 6-9 Wal-Mart
  • Case 6-10 Blair Water Purifiers India
  • Case 6-11 Murphy Brewery Ireland, Limited
  • Case 6-12 Dairyland Seed Company
  • Case 6-13 International Business Machines
  • Case 6-14 LâÇÖOreal Nederland B.V
  • Case 6-15 ESPN
  • Case 6-16 Cowgirl Chocolates
  • Case 6-17 Procter & Gamble Co
  • Case 6-18 Amazon.com Inc
  • Case 6-19 Nanophase Technologies Corporationv
  • Case 6-20 Cola Wars in China
  • Case 6-21 Smith & Nephew---Innovex
  • Case 6-22 Sun Microsystems (B)
  • Case 6-23 Telus Mobility
  • Case 6-24 Tri-Cities Community Bank
  • Case 6-25 Cima Mountaineering Inc

Powered by Koha