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Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
Material type:
TextPublication details: London ; Philadelphia, PA : Kogan Page, 2005, c2003.Description: xii, 260 p.; 22 cmSubject(s): DDC classification: - 658.8 HAI
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Thurles Library Main Collection | 658.8 HAI (Browse shelf(Opens below)) | 1 | Available | R15405NKRC |
Includes bibliographical references and index.