Research Methods for Business Students.

Enhanced descriptions from Syndetics:

Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

Table of contents provided by Syndetics

• How to use this book
• Guided tour
• Preface
• Contributors
• 1 The nature of business and management research and structure of this book
• 2 Formulating and clarifying the research topic
• 3 Critically reviewing the literature
• 4 Understanding research philosophies and approaches
• 5 Formulating the research design
• 6 Negotiating access and research ethics
• 7 Selecting samples
• 8 Using secondary data
• 9 Collecting primary data through observation
• 10 Collecting primary data using semi-structured, in-depth and group interviews
• 11 Collecting primary data using questionnaires
• 12 Analysing quantitative data
• 13 Analysing qualitative data
• 14 Writing and presenting your project report
• Appendices
• Glossary
• Index

Author notes provided by Syndetics

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.