gogogo
Syndetics cover image
Image from Syndetics

Rising tide : lessons from 165 years of brand building at Procter & Gamble / Davis Dyer, Frederick Dalzell, Rowena Olegario.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Harvard Business School Press, c2004.Description: x, 467 p. : ill. (some col.) ; 25 cmISBN:
  • 1591391474
  • 9781591391470
Subject(s): DDC classification:
  • 338.767 DYE
Contents:
Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En râio revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.

Enhanced descriptions from Syndetics:

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En râio revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.

Table of contents provided by Syndetics

  • Preface and Acknowledgments (p. vii)
  • Prologue: Eras and Themes in the Evolution of Procter & Gamble (p. 1)
  • Part I Foundations, 1837-1945
  • 1 Getting Started, 1837-1890: Procter & Gamble in the Commodity Era (p. 11)
  • 2 From Commodities to Consumer Goods: Ivory and the Birth of the Brand (p. 23)
  • 3 Assembling the Elements of the Enterprise, 1890-1945 (p. 43)
  • 4 Science in the Washing Machine: The Story of Tide (p. 67)
  • Part II The Science and Selling of Everyday Products, 1945-1980
  • 5 An Explosion in Consumer Products (p. 87)
  • 6 Procter & Gamble Reinvents the Paper Products Business (p. 119)
  • 7 Crest: A Therapeutic Breakthrough in Oral Care (p. 141)
  • 8 Learning from Augusta, Lima, and Albany (p. 159)
  • Part III Going Global, 1980-1990
  • 9 Competition and Global Expansion (p. 179)
  • 10 Learning to Compete in Japan (p. 211)
  • 11 The Diaper Wars (p. 229)
  • 12 En Rio Revuelto: Finding the Formula in Mexico and Latin America (p. 241)
  • 13 Pantene: Building a Global Beauty Brand (p. 261)
  • Part IV Competing in a Shrinking World: Procter & Gamble Since 1990
  • 14 Reshaping Procter & Gamble (p. 281)
  • 15 Rewriting the Rules: Reconfiguring the Supply Chain (p. 311)
  • 16 Winning in the White Space: Procter & Gamble in Central and Eastern Europe and Russia (p. 327)
  • 17 Ivory, Crest, and Olay: Redefining the Boundaries of the Brand (p. 345)
  • 18 Prescription for Growth in Health Care (p. 365)
  • 19 Challenges in China (p. 385)
  • Epilogue: Principles of Brand Building (p. 405)
  • Appendixes
  • 1. Graphical Timeline Prepared by P&G Corporate Archives (p. 414)
  • 2. Financial Results Summary, 1929-2003 (p. 418)
  • 3. Selected Brand Introduction Dates (p. 421)
  • 4. Procters, Gambles, and the Leaders of Procter & Gamble, 1837-Present (p. 427)
  • Notes (p. 429)
  • Index (p. 455)
  • About the Authors (p. 467)

Author notes provided by Syndetics

Davis Dyer is a founding director of The Winthrop Group, Inc., and a senior consultant at The Monitor Group.
Frederick Dalzell is a history partner at The Winthrop Group.
Rowena Olegario is Assistant Professor of History at Vanderbilt University.

Powered by Koha